Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardi and BBDO New York Turn Instagram into a Drum Machine

 Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies. The initiative by TBWA\Singapore, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can […]

Burger King Polled Instagram Fans to Crowdsource the ‘InstaWhopper’

Burger King Polled Instagram Fans to Crowdsource the ‘InstaWhopper’

 Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]

Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram

Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram

Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]