In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]
Yo! Sushi, a popular sushi chain in London, has found an innovative new way to deliver fresh sushi and sashimi to its customers. Called the ‘iTray’, it is a mini helicopter that can travel up to 25 miles an hour—more than six times the walking speed of a waiter. Controlled via iPad, restaurant staff can […]
Is it a bird? Is it a plane? No, it’s a DomiCopter! Scooters and cars could one day be swapped for 21st century flying machines following exciting technological research undertaken by Domino’s Pizza. The DomiCopter is a lightweight flight aircraft, capable of travelling vast distances at high altitudes all whilst carrying Domino’s pizzas. Sci-fi comics […]
Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]
Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]
Stockholm design studio PJADAD used tiny cubes and chunks of food to create this miniature landscape as a visual identity for the Swedish Atelier Food project and restaurant. Speak about the concept PJADAD had this to say: “The still life represents the work of Atelier Food and the connection between food and society. It links […]
Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]
Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]
DinnerWire.com announced the dual launch of their mobile app and smart restaurant reservations system. The DinnerWire for Foodies app is now available for diners at the iTunes app store and Google Play. Restaurants that submit a profile on the DinnerWire website get a free trial of a smart reservations system for one year. The mobile […]
Craving for some delicious pizza, but don’t know where to get some? Have no fear, because there is now an app that points you in the direction of the nearest pizzeria. Called ‘Pizza Compass’, it is an iOS app that features a ‘pizza-to-mouth’ indicator that shows you the exact travel distance to that delicious slice. […]