Beer Brand Turns The Moon Into A ‘Lime Wedge’ For Billboard Ad

In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]

Domino’s Set to Make its Pizzas Fly?

Is it a bird? Is it a plane? No, it’s a DomiCopter! Scooters and cars could one day be swapped for 21st century flying machines following exciting technological research undertaken by Domino’s Pizza. The DomiCopter is a lightweight flight aircraft, capable of travelling vast distances at high altitudes all whilst carrying Domino’s pizzas. Sci-fi comics […]

Truly Ice-Cold Coca-Cola, Served In Bottles Made Entirely Of Ice

Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]

Creative Agency Builds A City Of Food

Creative Agency Builds A City Of Food

Stockholm design studio PJADAD used tiny cubes and chunks of food to create this miniature landscape as a visual identity for the Swedish Atelier Food project and restaurant. Speak about the concept PJADAD had this to say: “The still life represents the work of Atelier Food and the connection between food and society. It links […]

Domino’s Creates DVDs That Smell And Look Like A Pizza When Heated

Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]

Antarctica Beer: Turning Beer into Train Tickets

Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]

DinnerWire’s Mobile App Connects Foodies with Great Restaurants & Chefs

DinnerWire.com announced the dual launch of their mobile app and smart restaurant reservations system. The DinnerWire for Foodies app is now available for diners at the iTunes app store and Google Play. Restaurants that submit a profile on the DinnerWire website get a free trial of a smart reservations system for one year. The mobile […]