First-of-its-kind initiative in the food industry When it comes to ordering food, we eat with our eyes first. However, the experience might be different for colour blind people. Colourblindness is more widespread than many realize, with roughly 70 million people in India experiencing it. With an intent to make food ordering more enjoyable and easier […]
SIG will construct its first aseptic carton plant in India, the world’s largest milk market, and one of the largest juice producing countries globally. The plant will be in Ahmedabad, in the state of Gujarat. SIG entered the Indian market in 2018 and has seen a rapid expansion of its business. The plant will supply […]
Scarecrow M&C Saatchi and Wagh Bakri Tea Group are beginning the year on a high, after releasing a unique TVC, a Celebratory Anthem, and a Timeless Calendar to mark Wagh Bakri Tea Group’s 100 years of operations in India.
The Journey So Far After starting its operation in 1919 from a tea depot, Wagh Bakri Tea Group has come a long way and has its presence across India and the world with multiple blends, variants and formats. The ‘Hamesha Rishtey Banaye’ stand Since inception, the brand believes in bringing people closer and in creating […]
Conceptualized by Creativeland Asia, this campaign highlights Pizza Hut’s WOW Everyday Value Offer of tastiest pizzas starting at INR 99
In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold and fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious new range of pizzas. The new TVCs have one of India’s most popular Youtubers Bhuvan Bam (BB Ki Vines) getting into a frenzy the moment the thought of a pizza […]
McDonald’s India jumped onto the trend by dedicating songs to all the food on their menu – from Kuch Kuch Hota Hai when we see a burger to Is This Love when it comes to Fries. The brand saw people pouring in with their own songs to show love for their food. To amp up […]
McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]
Absolut once again brings forward its belief in Global Unity through a brand-new campaign named Born Colourless. The brand over the years has championed purpose led creativity and instigated an open world. In the new campaign Absolut highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for […]
Mars Edge, a new entrepreneurial arm of Mars, Incorporated dedicated to human health and wellness through targeted nutrition, has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design. As part of Mars Edge’s drive to create better lives through nutrition, GoMo Dal Crunchies have been […]
Coca-Cola India has enlisted Indian celebrities Rana Daggubati and Radhika Apte to help promote its premium water brand Smartwater. The ‘Made Differently’ campaign highlights the unique and distinct characters of the two brand ambassadors in a bid to showcase the innovative elements of the Smartwater brand. The campaign by Taproot Dentsu, aims to position people […]
Gits Food Products, a pioneer of convenience food in India, has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. This tagline roughly translates to ‘there is no problem or no need to worry, when there is Gits Food products’. Conceptualised by MullenLowe Lintas, the fresh new TV spots contain two delectable […]