The United Nations’ World Food Program kicked off a global campaign June 19 aimed at reaching the public through a 60-second cinema spot that will air in more than 25 countries starting in September. “There are 815 million people worldwide who will go to bed hungry tonight – who are starving, on the edge […]
Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]
KFC India has launched add HOPE – an initiative to fight hunger in the country, at an event in Hyderabad. The program is now being amplified through KFC’s digital and social media channels. To help contribute towards fighting hunger in India, Blink Digital added another leg to KFC’s add HOPE with the ‘Plate of Hope’ […]
Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]
Americans consume on average over 1.5 billion pounds of peanut butter and peanut products annually, however for mal-nourished children in Africa, peanut butter is a ready-to-use therapeutic food that’s saving lives. http://www.youtube.com/watch?v=BXaXBRlzXrA Featured in the December issue of Food Nutrition & Science, Project Peanut Butter, a non-profit organization, works with children ages one-to-three years old […]
Safeway Inc. announced the launch of its Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks. The company is joining with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas. To […]
Newhall Coffee Roasting Company declared its covenant to answer the urgent, life-sustaining necessities of mankind through sales of coffee. Starting October 8, and through the end of the year, each 2lb bag of “I Was Hungry” coffee sold at Costco, Sam’s Club and online at newhallcoffee.com will provide 10 meals to suffering children in America […]
Not to be confused with or compared to genetic modification, plant breeding is an agricultural technology used for decades that might offer an abundance of affordable, tasty and nutritious foods for the growing world population, according to the March 19th issue of The Food Journal. In this issue, editors will examine the science behind plant […]
We know that milk is good for our kids, providing protein, calcium and important vitamins and minerals. That’s why it’s always been a key component of the school lunch programs in the U.S. In developing countries, however, 60 million primary school-aged children attend class hungry. But, there’s good news. When school feeding programs are established […]