Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]
Marking an exciting and innovative development in the history of Horlicks, the iconic hot beverage brand has expanded its popular malted drink range with three pudding flavours. The new trio of nostalgic Horlicks ‘pudding’ flavours that shoppers will be able to enjoy are Banoffee Pie, Apple Pie and Cherry Bakewell. A sweet spin on the brand’s […]
Iconic British brand Horlicks is set to launch ‘Love the taste’, which features an on-pack ‘money-back guarantee’ for consumers. Being introduced into stores from the middle of June, the campaign will run across Original, Instant and Chocolate on the brand’s new 400g format jars, and aims to drive purchase and trial of the Horlicks range […]
Iconic British brand Horlicks is extending its popular range with the launch of its first vegan formulation, which is rolling onto shelves this month The new product extension marks the first time that Aimia Foods has entered a brand into the free-from category, and is the first hot malted drink brand to launch a vegan […]
Design consultancy Brandon has today unveiled a new strategy and brand identity for iconic British brand Horlicks. The new Horlicks brand identity is being rolled out across the core Horlicks’ range; Original, Light and Chocolate variants, with 14 SKU formats launched through the retail trade in September. Horlicks, which have been making malted drinks for over 140 […]
Horlicks launched ‘Badne ki Bhookh’ in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by looking closely at what makes these kids today go after so many things, with great ease. Children today want to do more at the same time. From the dance […]
Kota is the biggest hub of the coaching centers for India’s toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and the pain of leaving family […]