Heineken Brazil Launches New Action Packed Campaign for Itubaína by Talent Marcel

Heineken Brazil Launches New Action Packed Campaign for Itubaína by Talent Marcel

 Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost […]

Tiger Beer Creates 3D Installations to Showcase ‘District’ Bottles on the Streets of Singapore

Tiger Beer Creates 3D Installations to Showcase ‘District’ Bottles on the Streets of Singapore

 Tiger Beer has launched larger than life 3D versions of its bottle at bus shelters to celebrate a limited-edition Singapore district bottle series. According to the Asia Pacific Breweries-owned brand, these district bottles showcase artwork which is inspired by cultural elements that define each district. The public gets to vote for the district to […]

Tiger Beer Rallies Fearless and Unconventional Talent to Launch “Roar Collective” at First Global Event in Seoul

Tiger Beer Rallies Fearless and Unconventional Talent to Launch “Roar Collective” at First Global Event in Seoul

Tiger Beer, Asia’s number one international premium beer, announced it will launch a global community for unconventional talent called the Tiger Roar Collective. It is a platform where raw talents can seek out new opportunities through collaborations and unlock future unexpected possibilities with Tiger Beer. The Collective marks the next wave in the brand’s commitment to championing […]

Sol Aims for More Focused Marketing in New Campaign Celebrating the Sun

Sol Aims for More Focused Marketing in New Campaign Celebrating the Sun

 Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]

Heineken Growth Back on Track After ‘Volatile’ Summer

Heineken Growth Back on Track After ‘Volatile’ Summer

The summer heatwave across Europe generated a boost in sales for brewing giant Heineken in 2018. But despite sales rising across all of its global markets, growth in the Americas, Asia and Africa slowed down, according to the company’s third quarter financial results released on 24 October. Volumes in Europe rose by 2.2% in the penultimate […]

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]

Desperados Creates the World’s First Deepest Underwater Dance Floor with DJs Peggy Gou and Artwork

Desperados Creates the World’s First Deepest Underwater Dance Floor with DJs Peggy Gou and Artwork

 Desperados, HEINEKEN’s tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever! Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party […]

National Geographic and Heineken Join Forces to Launch “A Wild Lager Story”

National Geographic and Heineken Join Forces to Launch “A Wild Lager Story”

Following the US launch of the H41 Wild Lager, National Geographic and Heineken have introduced “A Wild Lager Story,” a branded content partnership created to bring the beer’s unique scientific – and accidental – discovery to life. National Geographic’s long-time mission has been to awaken curiosity in audiences around the world, proving to them that […]

Dos Equis Names Steve Spurrier Head Beer Coach and Hires Les Miles as Chief Lawn Officer

Dos Equis Names Steve Spurrier Head Beer Coach and Hires Les Miles as Chief Lawn Officer

Dos Equis, the Official Beer Sponsor of the College Football Playoff and the cerveza that single-handedly created the game itself, is keeping it interesante this season. Breaking next week, the brand unveils new television spots featuring coaching legends Les Miles and Steve Spurrier. The ads are the latest in Dos Equis’ “Keep It Interesante” campaign, […]

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