Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]