Schweppes Launches The UK’S Smallest On-The-Go G&T Bar

ALL HAIL THE FESTIVE SPIRIT:

Schweppes Launches The UK’S Smallest On-The-Go G&T Bar

With the festive season in full swing, on Friday 13th December, Londoners will be given the chance to enjoy a festive tipple whilst on-the-go in the back of a taxi, thanks to the launch of the UK’s smallest G&T bar , which has been unveiled by Schweppes. Decorated to resemble a luxurious Christmas bar, featuring timber […]

Co-Partnership Provide Timeless Branding For Tanqueray Gin & Tonic

Co-Partnership Provide Timeless Branding For Tanqueray Gin & Tonic

Tanqueray Gin & Tonic is a timeless classic, served in the finest bars in the world. Diageo approached Australian design experts Co-Partnership, to provide a fresh take on their timeless gin brand. The brief was to offer consumers a perfectly mixed G&T package that upholds the heritage and authenticity of the parent brand, setting a new benchmark for premium […]

Gordon’s Gin Bucks Craft Messaging Trend to Focus on ‘Simple Pleasure’ of a G&T

Gordon’s Gin Bucks Craft Messaging Trend to Focus on ‘Simple Pleasure’ of a G&T

Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]