There are many questions that baffle and perplex us; is it still an empty room if there’s someone it? Is it still priceless if it was free? AND now is a Big Mac® with bacon, still a Big Mac®? This is the first time the iconic burger by McDoanld’s has been changed in the UK since its […]
Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]
Pepsi Max targeted unsuspecting commuters at London Bridge on November 4 with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere. The Time Tunnel stunt, from AMV BBDO, Grand Visual and Freuds, featured augmented reality and stereo projection to make the images appear in front of any passerby. This […]