Bacardi employees around the globe will turn on their “out of office” to turn up at local hotspots in cities around the globe as part of the drink giant’s second annual “Back to the Bar.” Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately […]
HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]
Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]
The Macallan, one of the world’s most admired single malt Scotch whisky, has unveiled a new release to its highly regarded Fine & Rare collection, the 1978 vintage. This highly exclusive spirit will be limited to 243 bottles globally with only five bottles allocated to the US market this year. Made with the very best […]
The 21st edition of The FAB Awards are now open for entries. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Interiors and Retail Environment, Mobile Marketing & […]
Drinkers can now purchase a whisky from award-winning Taiwanese distillery – Kavalan, at US$59 RRP 43% ABV in the US and 49€ 40% ABV across Europe. Kavalan CEO Mr YT Lee said the newly launched 700ml “Kavalan Distillery Select” had a good price point and was aged in some of the world’s finest refill casks […]
Tanqueray has unveiled a multi-million global campaign titled ‘Unmistakably Tanqueray’ which aims to bring attention back to taste and the flavour of its gins. The gin producer has placed taste at the focal point of the campaign to communicate that the flavour of the gin is so distinctive, you don’t need to see the iconic […]
Pernod Ricard-owned spirits maker Irish Distillers (ID) has added a super-premium whiskey to its portfolio in the run-up to Christmas. The Red Spot Single Pot Still Irish Whiskey, which retails at €115 (£101), is based on a recipe handed down by the Mitchell & Son family of wine merchants, the creators of the original Spot […]
Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]
Absolut is launching the global Absolut Creative Competition in 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by leading creatives voices, with one exciting member already announced. The competition aims to celebrate creativity and harness the power artists […]