Pepsi Unites 19 of the World’s Best Football Players for New Campaign

Pepsi Unites 19 of the World’s Best Football Players for New Campaign

Pepsi unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live […]

Manchester United Signs up Trendy Liqueur Brand Aperol

Manchester United Signs up Trendy Liqueur Brand Aperol

Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner. The deal, which runs from this month until the end of the 2016/2017 season, will see Aperol branding displayed on the Old Trafford digital advertising boards during Premier League, FA Cup and Capital One Cup home matches. Aperol’s signature drink […]

Absolut Unveils ‘Content-rich’ Trends Website

Absolut Unveils ‘Content-rich’ Trends Website

Absolut has revamped its website in a bid to engage fans by offering them content focused on real-time cutting-edge trends and collaborations. The new mobile-optimised site will seek to “immerse fans in the world of Absolut with fresh content focusing on cocktail culture and creative executions”, according to the vodka brand’s owner Pernod Ricard. Localised […]

World Gourmet Society Festival 2014

World Gourmet Society Festival 2014

The World Gourmet Society Festival will start on January 20, 2014 – Top restaurants across the globe offer their interpretation of the World Gourmet Society’s mission to discover new culinary landscapes through a specially designed menu. “Discover New Culinary Landscapes” is the mission of the World Gourmet Society (WGS) and its members. To bring this […]

Wrigley Extends ‘Litter Less’ Environmental Education Program to 35 countries

Wrigley Extends ‘Litter Less’ Environmental Education Program to 35 countries

The Wrigley Company Foundation announced the addition of ten new countries to its international Litter Less education campaign led by the Foundation for Environmental Education (FEE). This addition brings the number of participating countries to 35 globally and kicks off the third year of a three-year, $3.1 million campaign. The Litter Less campaign aims to […]

Domino’s Pizza Kicks Off Global Domino’s Week by Offering 50 Percent Off

Domino’s Pizza Kicks Off Global Domino’s Week by Offering 50 Percent Off

Domino’s Pizza is inviting the world to join in on the recognized world leader in pizza delivery’s largest ever week-long promotion, Global Domino’s Week, which went underway on December 2. A total of 42 countries will help celebrate the third annual global celebration by promoting 50 percent off menu-priced pizza via their Facebook pages. The […]

Nestlé Becomes 100th Partner of the Save Food Initiative

Nestlé Becomes 100th Partner of the Save Food Initiative

A growing number of companies and organisations are supporting the Save Food Initiative dedicated to the fight against global food loss and waste. Nestlé, the world’s biggest food company, has now joined. This means that a hundred industrial companies, associations and media are now working together with Save Food – a broad-based alliance that covers large […]

Read All About It: Introducing Paper Boy!

Read All About It: Introducing Paper Boy!

Wine industry leader in innovation Truett-Hurst wine company of Healdsburg, California, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst is the real thing. The paper wine bottle, branded PaperBoy, is a molded outer shell in the shape of a wine bottle, made from recycled cardboard […]

McCann Celebrates 120 Years of Shredded Wheat

McCann Celebrates 120 Years of Shredded Wheat

Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]