The 21st FAB Awards are Now Open for Entries!

The 21st FAB Awards are Now Open for Entries!

The 21st edition of The FAB Awards are now open for entries. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Interiors and Retail Environment, Mobile Marketing & […]

Tanqueray’s Global Campaign Aims to “Bring the Gin Conversation Back to Taste”

Tanqueray’s Global Campaign Aims to “Bring the Gin Conversation Back to Taste”

Tanqueray has unveiled a multi-million global campaign titled ‘Unmistakably Tanqueray’ which aims to bring attention back to taste and the flavour of its gins. The gin producer has placed taste at the focal point of the campaign to communicate that the flavour of the gin is so distinctive, you don’t need to see the iconic […]

Sol Aims for More Focused Marketing in New Campaign Celebrating the Sun

Sol Aims for More Focused Marketing in New Campaign Celebrating the Sun

 Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]

Absolut Begin Global Search for Next Artistic Collaborator

Absolut Begin Global Search for Next Artistic Collaborator

 Absolut is launching the global Absolut Creative Competition in 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by leading creatives voices, with one exciting member already announced. The competition aims to celebrate creativity and harness the power artists […]

Heineken Growth Back on Track After ‘Volatile’ Summer

Heineken Growth Back on Track After ‘Volatile’ Summer

The summer heatwave across Europe generated a boost in sales for brewing giant Heineken in 2018. But despite sales rising across all of its global markets, growth in the Americas, Asia and Africa slowed down, according to the company’s third quarter financial results released on 24 October. Volumes in Europe rose by 2.2% in the penultimate […]

Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

 DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]

George Clooney and Natalie Dormer Star in Latest Nespresso Campaign, ‘The Quest’

George Clooney and Natalie Dormer Star in Latest Nespresso Campaign, ‘The Quest’

 Premiering on screens around the world, George Clooney returns in his latest installment as a Nespresso brand ambassador, as he’s never been seen before. ‘The Quest’ sees George Clooney suited up in armour, majestically saving a medieval kingdom before hitting the streets of New York City on a quest to find his heart’s desire, […]

Taxi Studio Helps the Carlsberg Brand on its Constant Pursuit of Better on a Global Scale

Taxi Studio Helps the Carlsberg Brand on its Constant Pursuit of Better on a Global Scale

Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]

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