“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe
Quick-Witted #JifvsGIF Initiative Keynotes with Limited-Edition Collectible ‘GIF’ Peanut Butter Jar, Suite of Custom Jif GIFs, and Funny or Die Hard-G Rebuttal Video
“If you’ve ever called a GIF a Jif®, we forgive you.” That’s the word from Jif peanut butter and GIPHY as they team up to settle the great debate over how to pronounce GIF (hard-G please), in a playful new initiative created by Publicis Groupe. The #JifvsGIF lineup includes a limited-edition ‘GIF’ peanut butter jar […]
