Gatorade Shows Athletes the Effects of Dehydration Through New Immersive VR Campaign

Gatorade Shows Athletes the Effects of Dehydration Through New Immersive VR Campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]

Serena Williams Expresses High Hopes for Her Daughter in New Gatorade Spot

Serena Williams Expresses High Hopes for Her Daughter in New Gatorade Spot

There are so many reasons to quit, but even more to keep playing. Even if you don’t go pro, sports can teach you so much. So keep playing. #sistersinsweat #gatoradepartner @gatorade pic.twitter.com/ejVzVjDvpR — Serena Williams (@serenawilliams) November 20, 2017 Gatorade on November 20 released a new Serena Williams ad that appears to show the tennis […]

Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

 Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the […]

Gatorade Celebrates G Active Launch with Pop-up HydroGym on Sydney Harbour

Gatorade Celebrates G Active Launch with Pop-up HydroGym on Sydney Harbour

Gatorade has collaborated with TBWA Sydney and Eleven on the launch of its new sugar free electrolyte water – G Active – to inspire Aussies to get active. To kick things off, an exclusive fitness hotspot was launched last weekend. Located on the stunning Sydney Harbour, the G Active HydroGym was a pop-up floating fitness […]

Gatorade & TBWA\Chiat\Day LA Prove That ‘The Best Fuel The Best’

Gatorade & TBWA\Chiat\Day LA Prove That ‘The Best Fuel The Best’

  The latest Gatorade advert from TBWA\Chiat\Day LA – The Best Fuel The Best – explores the competitive nature of professional football. The ad features South America’s finest, as Argentina’s Lionel Messi (Barcelona), Chile’s Alexis Sanchez (Arsenal) and Brazil’s Hernanes (Juventus) and Philippe Coutinho (Liverpool) are driven to push themselves to new heights on the pitch through a determination to outdo […]

Lionel Messi Keeps Moving for Gatorade Global Push by TBWA/Chiat/Day

Lionel Messi Keeps Moving for Gatorade Global Push by TBWA/Chiat/Day

In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]

Gatorade Launches 10th Annual Beat the Heat Campaign

Gatorade Launches 10th Annual Beat the Heat Campaign

To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign. In its 10th year, Gatorade Beat the Heat continues to […]

Gatorade Seek World’s Best Footballers who Turn Real Work into Unreal Performance

Gatorade Seek World’s Best Footballers who Turn Real Work into Unreal Performance

Gatorade announced the launch of “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to unreal performance on the pitch. Winners of “Unreal Around the World” will receive a once-in-a-lifetime global football experience at some of the world’s most iconic clubs, including FC Barcelona, AC Milan, […]