Corona Rebrands as ‘Mexico Extra’ for a Limited Period in Order to Aid Earthquake Victims in Mexico

Corona Rebrands as ‘Mexico Extra’ for a Limited Period in Order to Aid Earthquake Victims in Mexico

On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]

Nut Butter Startup Jake’s Boost Fights UK Child Hunger

Nut Butter Startup Jake’s Boost Fights UK Child Hunger

Hot on the heels of Conservative party plans to scrap free school lunches, Jake’s Boost, the health food startup, is fighting UK child hunger with nut butter. The company is celebrating the early success of its crowdfunding campaign by surpassing the initial target within the first 50 hours. The rewards-based campaign hosted on social good crowdfunding platform UpEffect has exceeded its […]

Starbucks and Lady Gaga Create Cups of Kindness Collection to Support Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness Collection to Support Born This Way Foundation

Starbucks is partnering with Lady Gaga’s Born This Way Foundation to spread a simple message – be kind. Starting June 13, Starbucks will donate 25 cents from each one of its colourful Cups of Kindness beverages sold at participating Starbucks stores in the United States and Canada through June 19 to Born This Way Foundation. […]

Kahlúa Helps to Bring Clean Water to Coffee-Growing Communities Through UK Coffee Week

Kahlúa Helps to Bring Clean Water to Coffee-Growing Communities Through UK Coffee Week

Kahlúa, the original coffee liqueur, is proudly supporting UK Coffee Week. Taking place from the 10th–16th April, Kahlúa will be donating 10p from every Espresso Martini sold through venues involved with the week, to Project Waterfall. Currently outperforming the category with +18% value growth in the on-trade, Kahlúa is perfectly placed as this year’s official spirit […]

Heroes Vodka Designed by RRD Creative Pledges Profits to UK Armed Forces

Heroes Vodka Designed by RRD Creative Pledges Profits to UK Armed Forces

Heroes Vodka, a new distilled spirit brand has pledged to donate a minimum of 20% of the profits to UK armed forces charities. Heroes Vodka is a seven times distilled, full-bodied wheat grain vodka set up by ex-military veteran, Chris Gillan, who served three tours for the UK Armed Forces before setting out on his […]

Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC

Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC

Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]

Louis XIII Cognac: L’Odyssée d’un Roi, an Ode to Adventure

Louis XIII Cognac: L’Odyssée d’un Roi, an Ode to Adventure

Three ultimate masterpieces featuring a rare blend of Louis XIII, designed by Hermès, Puiforcat and Saint-Louis will be sold at auction by Sotheby’s, as of September 2016, with all proceeds benefiting The Film Foundation‘s cinematic heritage preservation efforts, founded by Martin Scorsese. To pay tribute to his heritage of adventure and discovery, Louis XIII cognac, one […]

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