Forever Beta launches Mask Mints, free mints for London commuters.

Forever Beta launches Mask Mints, free mints for London commuters.

Since it became compulsory for the public to wear face masks on public transport, thousands of Londoners have quickly become intimate with the facemask – and unfortunately their own breath.   Social media has been awash with people bemoaning the unexpected added irritation to their already extra-stressful post-lockdown commutes.  Paulo Areas, CCO at Forever Beta: “We saw […]

Camden Town Brewery Wants Brits to Fall Back in Love with Lager in First National Campaign

Camden Town Brewery Wants Brits to Fall Back in Love with Lager in First National Campaign

Lager has become “unloved”, Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London. Camden Town, founded in 2010 and acquired by the world’s biggest brewer, AB InBev, for about £85m in 2015, recently appointed Forever Beta to create its first integrated campaign, following […]

Co-op Food Helps Daughter Surprise Her Mum in Mother’s Day Campaign

Co-op Food Helps Daughter Surprise Her Mum in Mother’s Day Campaign

The Co-op Food has launched a Mother’s Day campaign starring a real daughter and her mum to inspire people to make the event more special. The brand collected a series of vox pop videos asking passers-by what they were planning to do for their mums on Mother’s Day. One response, by a woman called Emma, […]