The British Crisp Co. has launched the World’s first fully recyclable crisp bag, made of paper. More than 8 billion crips packets are currently sold every year in the UK, the majority of which end up in landfill – with each packet capable of remaining intact in the environment for up to 33 years. This […]
DesignLSM announces the retirement of co-founder Simon McCarthy, who alongside Steve La Bouchardiere, established the company in 1988. Simon’s departure marks the end of an era for DesignLSM, while also signalling an exciting new chapter ahead with Holly Hallam, Managing Director, and Rachel Pratt, Studio Director, consolidating their leadership roles and joint ownership of the […]
Acclaimed Chef will Create Seasonal Menus for Airline’s Suites, First Class, and Business Class Customers, Launching in the Fourth Quarter of 2024 Singapore Airlines today announces its partnership with acclaimed chef and TV personality Monica Galetti, to design a culinary experience for the Airline’s Suites, First Class, and Business Class customers departing from the UK. […]
To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]
For over 25 years, Divine has been doing things differently in the chocolate industry, being the only farmer-owned Fairtrade chocolate maker in the world. This new release keeps that ethos alive. Our delicious quest was to bring together their much-loved chocolate with the nation’s favourite desserts, in a new range of decadent chocolate bars, perfect […]
Froneri has today launched a new integrated campaign for Cadbury Ice Cream – claiming the delicious frozen treats are ‘Guaranteed not to last’. The campaign was created by Cadbury’s global agency of record VCCP London. Taking a bold strategy, the campaign steers clear of category conventions which usually showcase mouth-watering product shots in overly stylised […]
The market-leading brand ramps up Team GB partnership with limited edition Protein Crunch Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is bringing a first to market with the launch of Whole Earth Protein Crunch Peanut Butter. Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, […]
Two exciting SIG innovations to be presented during ANUGA FoodTec In line with its guiding theme ‘Forward. for better’ during this year’s ANUGA FoodTec, SIG is presenting two of its front-running innovations: SIG Terra, the portfolio of SIG’s most sustainable packaging solutions; plus SIG Prime 55 In-Line Aseptic – the new pre-made aseptic spouted pouch […]
Strategic food and drink brand design consultancy The Collaborators has worked with 2020 MasterChef finalist Sandy Tang and her business partner David Solomon to reposition and rebrand their range of chilled world dumplings – Journey To The West. The brand update aims to elevate world dumplings from starter and side-dish status, to become a whole […]
Empire Bespoke Foods, a leading speciality food importer, distributor and food brand owner, has rebranded its trio of Bespoke Foods cooking fats and quail eggs. The range includes Goose Fat, Duck Fat and Quail Eggs, which are sold in supermarkets and fine food stores in the run up to Christmas. The brand redesign brings to […]