Häagen-Dazs and Grigor Dimitrov Team for “Let’s Play” Flavour-Battle Inspired Wimbledon Campaign

Häagen-Dazs and Grigor Dimitrov Team for “Let’s Play” Flavour-Battle Inspired Wimbledon Campaign

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of their ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to an epic […]

DECIDE Brands New Range of Artisan Chocolate Bars for Leading Local Brand North Chocolates

DECIDE Brands New Range of Artisan Chocolate Bars for Leading Local Brand North Chocolates

Newcastle-based, award-winning creative consultancy DECIDE, has designed the packaging for a new range of artisan chocolate bars for leading local brand North Chocolates. Company founder, and chocolate maker extraordinaire, Bev Stephenson wanted to launch a selection of her award-winning, small batch gourmet chocolate bars to celebrate the special heritage, landscape, inventions and culture that are […]

‘Borough’ Announces Restaurant Opening in Leith

‘Borough’ Announces Restaurant Opening in Leith

Adding to Leith’s flourishing food scene, new restaurant – Borough – will open its doors for the first time this July. Guided by Head Chef Darren Murray – formerly Head Chef of award-winning restaurant, Norn – Borough promises to serve-up contemporary European cuisine within a relaxed, neighbourhood atmosphere. A laidback menu comprising small and large […]

Snickers and BBDO New York Call People ‘Jerks’ then Apologise in Introduction of New Flavours

Snickers and BBDO New York Call People ‘Jerks’ then Apologise in Introduction of New Flavours

 Snickers is taking its ‘You’re Not You When You’re Hungry’ platform to a new level, with a surly print ad that calls its customers ‘jerks’. The resulting ‘apology’ then promotes the candy bar maker’s new flavours. The campaign, created by BBDO New York, is being rolled out in two instalments. The first, which debuted last […]

Mars Bar Positions Chocolate as a Tool for Confidence in Cheeky Campaign

Mars Bar Positions Chocolate as a Tool for Confidence in Cheeky Campaign

 Mars Bar Australia is repositioning the chocolate bar as a way to gain confidence in a cheeky new campaign. The ad depicts a young man attending a live portrait drawing class only to discover his mother is the naked model. Despite appearing shocked and horrified, the man takes a bite of a Mars bar […]

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]

John Barnes Gets Licked a Lot in Just Eat’s World Cup #PutItOnAPlate Campaign

John Barnes Gets Licked a Lot in Just Eat’s World Cup #PutItOnAPlate Campaign

 Just Eat has unveiled its World Cup campaign with a bizarre online film titled #PutItOnAPlate featuring football legend John Barnes having his face repeatedly licked by hungry fans. As part of the campaign conceptualised by Dark Horses, whoever orders a takeaway through the Just Eat app between 14 June and 15 July will get a chance to be […]

Pearlfisher Transforms an Exotic Speciality into a Universal Pleasure 

Pearlfisher Transforms an Exotic Speciality into a Universal Pleasure 

Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]

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