Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition

Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition

As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil and […]

Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles

Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]

Skol Unveils Limited Edition Skin-Coloured Cans & Makes a Toast to Diversity

Skol Unveils Limited Edition Skin-Coloured Cans & Makes a Toast to Diversity

The leading brand of beers in Brazil, Skol has been reinforcing its commitment through a message of respect, with initiatives such as “Reposter“, in which eight illustrators were invited to redesign former Skol posters that objectified women. Now the branch launches SKOLORS, a special edition of cans with the various skin colours. In all, six […]

Skol Admits Its Sexist Past and Stresses the Importance of Evolving

Skol Admits Its Sexist Past and Stresses the Importance of Evolving

Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]

Handmade Book Recaptures the History of Guaraná Antarctica

Handmade Book Recaptures the History of Guaraná Antarctica

Beverage brand Guaraná Antarctica teamed with creative agency F/Nazca Saatchi & Saatchi to launch the Wara’ná Book. The homemade book captures the 95-year history of the Ambev owned soft drink. The limited edition book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also […]

Skol Delegation Teaches How to Cheer at the Rio 2016 Olympic Games

Skol Delegation Teaches How to Cheer at the Rio 2016 Olympic Games

Skol, an official supporter of the 2016 Rio Olympic Games, has revealed a series of videos that teaches fun ways to cheer for 15 different Olympic sports. With the help of choreographer Clarice Lima, “How To Torcer” (“How To Cheer”) features entertaining choreographies that blend dancing with characteristic moves of each sport. Swimming, soccer, tennis […]

F/Nazca Saatchi & Saatchi Signs Interactive Rio 2016 Project for Skol

F/Nazca Saatchi & Saatchi Signs Interactive Rio 2016 Project for Skol

After six months in production, the official video clip for Skol Delegation, whose theme song is “Charriots of Fire” premieres on August 4. It could have been an ordinary film, but Skol, known for being an innovative brand, transcends the limits of Partying and put together a team to provide an unprecedented experience in the country. […]

F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot

F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot

In an epic battle, F/Nazca Saatchi & Saatchi launches Salamitos, Brazil’s first ever protein snack produced by BR Food’s Sadia. Unlike other snacks in the market, which choose a softer approach in communication, Salamitos arrives with a bang. The humorous TV spot is entitled “Medieval Battle” and pits brave Salamitos warriors against an army of […]