Mondelez’s Dana Anderson Talks of ‘Fearless’ Line on Change Ahead of Chairing Warc’s Prize for Innovation

Mondelez’s Dana Anderson Talks of ‘Fearless’ Line on Change Ahead of Chairing Warc’s Prize for Innovation

One of the world’s most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to “think ahead in a fearless manner”. Dana Anderson explained that this attitude was essential, given the pace […]