Ocean Spray’s New Push Provides a Fresh Perspective on What it Means to be a Farmer-Owned Coop

Ocean Spray’s New Push Provides a Fresh Perspective on What it Means to be a Farmer-Owned Coop

Ocean Spray has launched a new advertising campaign dubbed Ocean Spray. Act Tiny. Be Mighty. to tap into its roots as a farmer-owned cooperative. Ocean Spray has built a strong brand focused on the nutrient-rich cranberry, however many still don’t know that Ocean Spray is owned by family farmers who have helped preserve the family farming way […]

Wrigley’s Alert Caffeine Gum Energises People in Time for Daylight Saving

Wrigley’s Alert Caffeine Gum Energises People in Time for Daylight Saving

Caffeinated gum is now a thing from the Mars Wrigley Confectionery company. The gum, called Alert Caffeine Gum made its debut just in time to wake people up from their daylight saving-induced sleep. Alert is calling attention to its new chew with a ‘That’s a Thing Now’ campaign. The chewing gum contains 40mg of caffeine […]