Pringles Produce Flavour Epiphanies in Funny Out-of-Body Spots

Pringles Produce Flavour Epiphanies in Funny Out-of-Body Spots

 Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a […]

Kellogg’s Invests £6 to Promote Crunchy Nut Across Digital and TV

Kellogg’s Invests £6 to Promote Crunchy Nut Across Digital and TV

Kellogg’s is investing more than £6m in advertising for Crunchy Nut in 2017, 31 per cent of which will be spent digitally, as the brand reaches out to social influencers in its ‘Search for the Ultimate Crunchy Nutter’ competition. The £6m campaign, consisting of a digital competition and two TV ads in 2017, represents a 183 […]

Kellogg’s & Leo Burnett London Launch ‘Because Yum’ Films On Social Media

Kellogg’s & Leo Burnett London Launch ‘Because Yum’ Films On Social Media

Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast. Launching on 26th September, […]

DigitasLBi Unveils Global Loyalty Led ‘The Table’ Push For Shangri-La Hotels

DigitasLBi Unveils Global Loyalty Led ‘The Table’ Push For Shangri-La Hotels

DigitasLBi has launched a campaign for ‘The Table by Golden Circle‘ – Shangri-La Hotels and Resorts’ new dining loyalty program. Taking a more digitally-driven and innovative approach to communications and engagement, ‘The Table’ is one of the major campaigns to launch since DigitasLBi was awarded the business earlier in 2016. ‘The Table’ provides members industry-leading […]

DigitasLBi Call on World’s Fastest Flying Woman for Dunkin’ Donuts Stunt

DigitasLBi Call on World’s Fastest Flying Woman for Dunkin’ Donuts Stunt

DigitasLBi and Dunkin’ Donuts recruited the world’s fastest flying woman—28-year-old wingsuit BASE jumper Ellen Brennan to do the world’s fastest Dunkin’ run for its brand new #WTFast campaign. Wearing Dunkin’ colours and a custom-built wingsuit equipped with a Velcro sleeve, Brennan jumped off Aiguille de Varan, a mountaintop 8,346 feet high above the action-sports mecca […]