Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]

Defend Against Insidious Double Dippers with Philadelphia’s Double Diptector

Defend Against Insidious Double Dippers with Philadelphia’s Double Diptector

Double dipping is one of the biggest party fouls, but one-in-four Americans secretly double dip. Remember the Seinfeld episode? Philadelphia, the brand known for its high-quality cream cheese spreads is going to the extreme to make sure that dips everywhere are safe from double dippers. Introducing the Philadelphia Dips Double Diptector, a smart device made […]

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space.  Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]

BJ’s Restaurants’ Foodie Forecast Serves up Ads Based on the Weather

BJ’s Restaurants’ Foodie Forecast Serves up Ads Based on the Weather

When the weather sucks, it sucks to go out. BJ’s Restaurants & Brewhouse knows there are times when people just want to lounge around in their lounge pants. So BBDO San Francisco developed a programmatic weather-dependent campaign that makes staying in and ordering delivery even sweeter when you can’t face going out. In partnership with […]

Legwork and CP+B Hack IFTTT Platform to Create ‘If This, Then Domino’s’

Legwork and CP+B Hack IFTTT Platform to Create ‘If This, Then Domino’s’

Denver-based independent creative studio Legwork recently teamed up with Crispin Porter + Bogusky (CP+B) to create If This, Then Domino’s, a new platform using IFTTT technology which allows customers to automatically order Domino’s pizza every time a particular situation, previously chosen by the customer, occurs. It could be your birthday, a bill getting passed in […]

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clemenger BBDO

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clemenger BBDO

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’.  Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

 Any lucid American knows the place to get a Whopper is Burger King. But the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. From December 4 to 12, the Burger […]

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