It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come together are well underway. This year, Desperados is making the most of the holiday spirit by launching a quirky and original beer crafted especially to […]
· Desperados Virgin 0.0% offers a new taste experience for the increasing number of consumers who want more choice within the low and no-alcohol category. With 100% flavour and 0% alcohol, Desperados Virgin 0.0% will enable consumers to Live Today, Love Tomorrow.
Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The brand’s first alcohol-free innovation delivers the ultimate refreshment, bringing the Desperados vibe to any occasion – all without the alcohol. Offering 100% taste with 0% alcohol, Desperados Virgin 0.0% unlocks a new experience for the growing number of drinkers who want more […]
Iconic Bootshaus Club is recreated at scale in VR world for the first time for partygoers to experience from their homes Abstract artist Okuda San Miguel will transform space into surreal, colourful ‘Kaos Garden’ universe Party to be headlined by DJ Paco Osuna and elrow residents Andres Campo and Fer BR
Bringing some good news to dance music lovers all around the world, a new VR party experience will transport partygoers from their homes into one of Germany’s top clubs. Long-term partners Desperados and elrow are taking their lockdown-inspired virtual party series to the legendary Bootshaus for the launch of the virtual version of their world-famous […]
Long-term partners, Desperados and elrow keep the party spirit alive through a series of virtual DJ sessions in iconic locations elrow Show powered by Desperados will livestream to partygoers’ homes around the world the beats of Paco Osuna, De la Swing and Tini Gessler
As the world continues to adjust to varying levels of lockdown, partygoers across the globe continue to crave the connection partying together brings, and the desire to ignite the party spirit. To answer this Desperados and elrow have joined forces once again to deliver a new online party concept, streamed from multiple epic locations – elrow […]
Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one roof, to create the world’s largest crowdsourced party. Partnering with party legends Elrow and dance music pioneer, Skream, Desperados transformed Magazine, one of London’s newest venues, into the most welcoming house party and turned people’s wild party ideas […]
Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small […]
Pearlfisher London has refreshed the brand identity and created a new, iconic design for Desperados, boldly capturing the festive personality, energy and distinctiveness of Heineken’s tequila-flavoured beer. Desperados is a brand built around wild experimentation, celebrating exciting experiences and people who re-mix the rules. With a mission to shake up the market and inject fun […]
Desperados reached new levels of wild experimentation once again by throwing the ultimate house party… one with no clean-up! By covering the entire inside of the house, the party became a blank canvas that gave partygoers the freedom to unleash their creativity throughout the space without having the host worry about the mess. Partnering with […]
Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and let go. This is the first event of ‘Epic Parties Imagined by You’, a yearlong series of acts where Desperados looks to consumers to ignite the party spirit by collecting […]
Desperados, HEINEKEN’s tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever! Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party […]