Following the release of its new look TV campaign before Christmas, Albert Bartlett, the leading potato company commissioned a piece of research around the campaign to find out who in the UK dances whilst cooking. The preparation and art of cooking has been described as a ‘dance’, so what better way to get into the […]
Buxton Natural Mineral Water is launching a brand new TV and marketing campaign that will champion emerging talent from the world of sport, music, and dance, as they demonstrate the will to rise up and pursue their passions. The £1.8m campaign follows on from Buxton’s major brand refresh in spring this year, the first refresh […]
Brand design agency Vault49 unveils limited-edition designs for Smirnoff Ice to help it connect with Latin America’s growing culture of taking the party to the streets. The vibrant and colorful on-pack designs take inspiration from popular musicians and music genres that resonate with this audience, and position Smirnoff Ice as a catalyst for good times. More broadly, […]
Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]
It’s January. Arguably the time when living well seems the most challenging – health kicks, detoxing, saving a few pennies are front of mind… It’s time we remembered the uncomplicated joy that can come with cooking and eating. Wieden+Kennedy London’s campaign for Sainsbury’s seeks to do just that – by recognising food for what it […]
Skol, an official supporter of the 2016 Rio Olympic Games, has revealed a series of videos that teaches fun ways to cheer for 15 different Olympic sports. With the help of choreographer Clarice Lima, “How To Torcer” (“How To Cheer”) features entertaining choreographies that blend dancing with characteristic moves of each sport. Swimming, soccer, tennis […]
A deaf dance teacher from London is the star of the next chapter of Smirnoff’s ‘We’re Open’ ad campaign, which celebrates inclusivity. Teacher Chris Fonseca teaches other deaf people that there are other ways to enjoy music beyond hearing it and shows how they can still feel the beat on the dance floor. The film […]