Leading British manufacturer of the nation’s favourite malt loaf, Soreen, has announced an exciting new on-pack promotion that offers consumers the chance to win a new bike every day. The new promotion is supported by Lapierre – a brand synonymous with quality bikes in the cycling world, having been in business over 60-years – and […]
In the UK one in eight adults don’t know how to ride a bike. In the US 6% of adults don’t know how to ride a bike and in Israel while no one will go on the record, privately everyone knows someone who doesn’t know how to ride. That’s why Elite Turkish Coffee decided […]
Summer seems to have finally arrived across the UK, and with it brings the stereotypical tough days on public transport. Every morning and evening, commuters have to dodge rammed tube carriages, busses stuck in traffic jams, and certain rail companies cancelling services with little warning. However, this July commuters will be encouraged to avoid the […]
Even if you are a cyclist, you may not recognise the name Marshall ‘Major’ Taylor. Cognac brand Hennessy, however, is bringing back the memory of the man who was at one time the world’s best bicycle racer. Hennessy has launched ‘Major,’ the fifth instalment of the brand’s ‘Wild Rabbit’ campaign. The creative, by Droga5, […]
It seems entirely appropriate that following the end of the world’s most famous cycle race, Dutch brewer Bavaria should launch two new beers, Bavaria Radler Lemon and Bavaria Radler Grapefruit, inspired by the sport of cycling. With a long history of quenching the thirst of cyclists across Germany, these shandy-style beers are expected to be […]