Jose Cuervo Pays Homage to its 250-Year History with New “Father of Tequila” Campaign

Jose Cuervo Pays Homage to its 250-Year History with New “Father of Tequila” Campaign

Jose Cuervo Tradicional – the original 100% blue agave tequila – announced today the launch of an aptly timed campaign that puts the heritage and pride of Mexico’s national spirit front and centre of the exploding tequila category.  The campaign will serve as a platform to showcase Jose Cuervo Tradicional, created in 1795, and will celebrate the company’s history […]

Legwork and CP+B Hack IFTTT Platform to Create ‘If This, Then Domino’s’

Legwork and CP+B Hack IFTTT Platform to Create ‘If This, Then Domino’s’

Denver-based independent creative studio Legwork recently teamed up with Crispin Porter + Bogusky (CP+B) to create If This, Then Domino’s, a new platform using IFTTT technology which allows customers to automatically order Domino’s pizza every time a particular situation, previously chosen by the customer, occurs. It could be your birthday, a bill getting passed in […]

Domino’s Launches Rewards Points Mobile Game for Loyal Customers

Domino’s Launches Rewards Points Mobile Game for Loyal Customers

Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]

Johnnie Walker Looks to Inspire Brazilians to Break Free in New Railroad Spot

Johnnie Walker Looks to Inspire Brazilians to Break Free in New Railroad Spot

For previous generations, progress was often seen as a linear concept – a predefined journey with few strands, in which the formula for success was invariably about getting through college, getting a good job, and forming a family. Nowadays, the world is more and more connected and infinite possibilities arise each second, which means that […]

Domino’s Tracker is the Star in New Commercials in the US

Domino’s Tracker is the Star in New Commercials in the US

Domino’s Pizza, one of the recognized leaders in pizza delivery, is launching a new series of commercials by Crispin Porter + Bogusky, featuring one of its most beloved technologies – the Domino’s Tracker. Domino’s Tracker follows a customer’s pizza order as it makes its way through the store and out the door for delivery. Domino’s […]

Jose Cuervo’s New Ad Encourages People to Live in the Moment Since ‘Tomorrow is Overrated’

Jose Cuervo’s New Ad Encourages People to Live in the Moment Since ‘Tomorrow is Overrated’

Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand hopes will appeal to those who like to live in the moment. Running under the new tagline ‘Tomorrow is Overrated,’ the campaign’s centerpiece is an apocalyptic two-minute video that features a group of bar goers who aren’t bothered by the […]

Kraft Has Kept its Preservative-Free Mac & Cheese a Secret – Until Now

Kraft Has Kept its Preservative-Free Mac & Cheese a Secret – Until Now

Kraft is one of the many brands that has jumped on the ‘artificial-free’ bandwagon over the past year to try and appeal to increasingly health-conscious consumers, but the brand has taken a decidedly unique approach to marketing its newly natural macaroni & cheese. In April 2015, Kraft announced that its mac & cheese would be made […]