Subway rebrands classic cookies with new design from Above+Beyond

Subway rebrands classic cookies with new design from Above+Beyond

Subway is rebranding its classic cookie sweet snack product across EMEA with a new design created by its agency Above+Beyond. The new EMEA Subway Cookies identity takes traditional patterns and typography to give the product a joyful and colourful look. Above+Beyond’s work on the new identity started with creating a typographic “COOKIES” logo-marque. The agency […]

Livia’s Launches New Dunx Variant

Livia’s Launches New Dunx Variant

This month, Livia’s will unveil new packaging and improved products across its ​DUNX range of cookies and nut butter dips, along with a brand new flavour; ​Maple Peanut Drizzle​. ​The new flavour will launch 1000 Tesco Express stores nationwide from 23rd September, with the new packaging rolling out across all retail partners at the same […]

OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side

OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side

OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]

OREO Teams with The Slow Mo Guys for New UK Brand Campaign by ELVIS

OREO Teams with The Slow Mo Guys for New UK Brand Campaign by ELVIS

 OREO, the world’s favourite cookie, has revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS. The campaign is the first work to launch […]

Lonely Crane Driver Gets a Sweet Surprise in New McVitie’s Campaign by Grey London

Lonely Crane Driver Gets a Sweet Surprise in New McVitie’s Campaign by Grey London

 McVitie’s has launched its new £9.7m master-brand campaign ‘Sweeter Together’ in collaboration with Grey London. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together. Sweeter Together launches with a heartwarming animated TV spot ‘Crane’, which is launching […]

OREO Launches Direct-to-Consumer Gifting Site in the US for the Holidays

OREO Launches Direct-to-Consumer Gifting Site in the US for the Holidays

Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]

Oreo To Release New ‘Swedish Fish’ Flavour For A Limited Time

Oreo To Release New ‘Swedish Fish’ Flavour For A Limited Time

Oreo has partnered with supermarket chain Kroger to launch what might be the most unique variety yet of its famous cookie: Swedish Fish. The Mondelez International-owned brand is renowned for creating limited edition flavours of its cookie, which have previously included watermelon, cinnamon bun and filled cupcake. The latest addition to its portfolio, Swedish Fish, […]

Oreo’s New ‘Oreo Thins’ Ad Is Inspired By The Slimness Of Tech Gadgets

Oreo’s New ‘Oreo Thins’ Ad Is Inspired By The Slimness Of Tech Gadgets

Earlier this month, Oreo unveiled its all-new, slimmer ‘Oreo Thins’ cookie, positioned as a more sophisticated snack with a lower calorie count. To promote it, the brand has rolled out an ad featuring the cookie spinning and turning in a series of cute animations. According to Oreo, the 30-second ‘Thinner’ ad was inspired by “‘thin’ […]

Oreo Releases Limited Edition ‘Red Velvet’ Flavour For Valentine’s Day

Oreo Releases Limited Edition ‘Red Velvet’ Flavour For Valentine’s Day

Following its recent pumpkin spice-flavoured cookies that were released last fall, Oreo will be rolling out its new, limited edition flavour, Red Velvet, just in time for Valentine’s Day next month. According to People, the Mondelez International owned cookie wafers of the Red Velvet Oreos tasted like “regular chocolate Oreos”, while Mashable described the cookies’ […]