Somersby Launches New ‘Isn’t That Wonderful’ Marketing Campaign Based on Sunny Optimism

Somersby Launches New ‘Isn’t That Wonderful’ Marketing Campaign Based on Sunny Optimism

Somersby was launched in to the Australian market in 2012 under the Asahi Premium Beverages (APB) umbrella and quickly became an overnight success. This brand saw the quirky and fictional English Lord, ‘Lord Somersby’ at the core of its marketing initiatives, but in a new direction, Somersby will say goodbye to the character to launch […]

Savanna Brings Taste of South Africa to Belladrum

Savanna Brings Taste of South Africa to Belladrum

Premium cider brand Savanna took a slice of South African sunshine to Belladrum Tartan Heart 2018 this summer, bringing the Savanna Braai House to the music festival and sharing samples with more than 20,000 revellers. Hailing from South Africa, Savanna welcomed music fans and performers to its pop-up Braai House where they could savour chilled […]

Pearlfisher London creates the brand strategy and new brand identity for challenger beer brand, Jubel

Pearlfisher London creates the brand strategy and new brand identity for challenger beer brand, Jubel

The brand entered the market with a unique beer style that between light lagers and sweet ciders. Recognising that the brand lacked competitive distinction and wanting to carve out a new area on shelf, Tom and Jesse approached Pearlfisher to help establish a new strategic brand and creative positioning. Explaining the challenge and the strategic […]

Savanna Launches New Fusion Innovation Savanna Cross

Savanna Launches New Fusion Innovation Savanna Cross

South African premium cider brand Savanna, has unveiled its latest innovation; Savanna Cross. The newest edition to the Savanna range is a distinctively smooth cider with a real hop flavour, and offers consumers all the refreshment of Savanna cider with the intriguing taste profile of beer. An established brand within the global drinks market, Savanna […]

Molson Coors Acquires British Cider Brand Aspall

Molson Coors Acquires British Cider Brand Aspall

Molson Coors Brewing Company announced the expansion of its cider portfolio through the acquisition of Aspall Cyder Limited. The acquisition brings together two companies with a passion for building extraordinary brands and similar family-orientated ownership structures, with close to 650 years of combined experience in operating excellence. Founded in 1728 by Clement Chevallier and run […]

Orchard Thieves and Rothco Launch Innovative Reversible Commercial

Orchard Thieves and Rothco Launch Innovative Reversible Commercial

The first week of May 2017 sees the launch of Orchard Thieves’ second TV campaign ‘Start Bold/End Bold’. Created by independent agency, Rothco, for Heineken’s cider brand, it is a fully reversible commercial which has a narrative that works in both directions. “Orchard Thieves is all about finding our own bold way to do things and […]

Magners Takes a Pop at Apple with Cheeky New Ad by Fold7

Magners Takes a Pop at Apple with Cheeky New Ad by Fold7

Magners have targeted the world of smartphones, which seem to come out with a new model every couple of months, in their new ad by Fold7. The cheeky print ad continues the brand’s “Hold true” positioning that re-launched the product in June, 2016. The work features a bottle of Magners cider, complete with its rip-top, which […]

Kopparberg Launches New Fruit Lager Summer Marketing Campaign

Kopparberg Launches New Fruit Lager Summer Marketing Campaign

Kopparberg, the leading Swedish fruit cider, is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavyweight marketing campaign, which features a multichannel programme of activity across press, experiential, social media, digital and outdoor. Kopparberg kicked off the campaign earlier this month with the launch of multiple advertising slots across […]

Carlsberg UK Adds Strawberry & Rhubarb to Somersby Cider Portfolio

Carlsberg UK Adds Strawberry & Rhubarb to Somersby Cider Portfolio

Carlsberg UK has unveiled Strawberry and Rhubarb as a new flavour variant to its Somersby Cider portfolio, which will be available exclusively in the on-trade from April. Somersby Strawberry and Rhubarb is the brand’s first flavoured cider available on draught, complementing Somersby Original, established in the on-trade since 2013. The launch of the new flavoured […]

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