Galaxy’s Giant Edible Billboard Looks to Encourage Passersby to View Pleasure as a Necessity

Galaxy’s Giant Edible Billboard Looks to Encourage Passersby to View Pleasure as a Necessity

Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity for a more fulfilling life. Passersby will be able to pick up a chocolate bar from the installation in Westfield London on 15 June. The “#choosepleasure” activation is part of a wider campaign, “30 days […]