Continuing their long-established partnership, Family (and friends) have repositioned Seed and Bean as the chocolate brand that 'lives on the wilder side of taste', celebrating their highly unique, creative and adventurous flavour combinations
With the premium chocolate market expanding rapidly since the pivotal rebrand in 2013, Seed and Bean had to reposition, in order to secure its position as the UK’s most ethical chocolate brand with the most exciting and wild range of flavours. However, insights taught that while ethical is still a key message, The Seed and […]
This Christmas, iconic drinks brand MARTINI is celebrating the centenary of the Negroni cocktail by collaborating with British chocolatier, Paul A. Young to create a bespoke box of Negroni chocolate truffles. Beautifully packaged and delectable to taste, the truffles take inspiration from the classic cocktail recipe, developed with MARTINI’s premium Riserva Speciale vermouth range. The […]
Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, […]
Family (and friends) have revealed Unreal’s spooky Halloween edition candy boxes – and today (October 31) couldn’t be more apt. However, this is far from jumping on the Halloween bandwagon. The origins of Unreal make for a rather chilling tale… Unreal was actually born out of a parents fear of what their kids would bring back in their Halloween […]
Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. At the heart of Raw […]
World-renowned Italian chocolatier, Ferrero Rocher partnered with creative agency TBWA\Shanghai to launch a unique integrated campaign celebrating the Mid-Autumn Festival. In its first ever Tmall Super Brand Day, Ferrero Rocher released limited-edition premium packs available exclusively on the Alibaba-owned platform. Tmall Super Brand Days are designed to enhance online-to-offline digital marketing capabilities through Alibaba’s big […]
Cadbury Dairy Milk, one of the UK’s favourite chocolate bar, successfully added Cadbury Dairy Milk 30% Less Sugar to its range earlier in 2019, with the product hitting shelves in July. The introduction of the new bar was the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no […]
Cadbury Heroes has launched the first episode of its original series ‘Families Reunited’. They worked with the series director and producer of BAFTA-winning ‘First Dates’ to create a show that features real parents trying to reconnect with their distant teens. Research conducted by Cadbury Heroes shows that over half (55%) of families feel disconnected with […]
Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]
Godiva has announced a new advertising campaign, ‘Wonder Awaits’, devoted to the notion of evoking wonder. With whimsically romantic vignettes and visuals, the campaign was created to spark curiosity and wonder for a younger audience. Created by McCann London, one of the world’s leading ad agencies, and directed and photographed by British director, Vicky Lawton, […]
