Tiger Beer and Ogilvy Malaysia Encourage New Beginnings this Chinese New Year

Tiger Beer and Ogilvy Malaysia Encourage New Beginnings this Chinese New Year

Tiger Beer, Malaysia’s leading Beer is urging consumers to ‘Uncage New Beginnings’ this Chinese New Year with the help of Ogilvy Malaysia. At the core of the campaign is a new film, which marks a distinctively different direction for the brand. While previous years have seen the brewer run a largely tactical campaign with a […]

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]

McDonald’s #LittleBigMoments campaign features Cantopop star Eason Chan singing Elton John’s Your Song

McDonald’s #LittleBigMoments campaign features Cantopop star Eason Chan singing Elton John’s Your Song

McDonald’s has launched a new brand campaign over Chinese New Year aimed at deepening its connection with consumers in Hong Kong. The new work features Cantopop legend Eason Chan singing Sir Elton John’s timeless classic, Your Song. Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life […]

MullenLowe Group China and Carlsberg Celebrate Better Places to Gather for Chinese New Year

MullenLowe Group China and Carlsberg Celebrate Better Places to Gather for Chinese New Year

What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]

Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai

Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai

Coca-Cola China has once again revived its festive ‘Clay Doll’ figures to help promote Chinese New Year festivities. The commercial from McCann Shanghai features “evolved and refreshed” versions of the animated dolls, which first appeared in Coca-Cola festive campaigns in 2001. Modelled on Chinese traditional folk dolls, the brand usually depicts the pair as gleefully […]

Budweiser and Anomaly Shanghai Launch Chinese New Year Campaign

Budweiser and Anomaly Shanghai Launch Chinese New Year Campaign

In partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign. Continuing to build upon the platform of “Thanking those who help me, be me”, this year’s film, entitled Marathon, focuses on the story of a young woman who chooses to forgo spending the new year with her family, and instead pursue […]

Tiger Beer’s Reunion Project aims to bring Singaporeans home for Chinese New Year

Tiger Beer’s Reunion Project aims to bring Singaporeans home for Chinese New Year

Tiger Beer has recently launched its Chinese New Year campaign titled ‘The Reunion Project’, with the aim to uncage the significance of this festive tradition to inspire Singaporeans to make their reunions meaningful by reuniting with loved ones. Building on the theme of reunions introduced during Chinese New Year last year, The Reunion Project (2018) […]

Johnnie Walker Celebrates the Chinese New Year with Limited Edition Year of the Dog Blue Label Bottle

Johnnie Walker Celebrates the Chinese New Year with Limited Edition Year of the Dog Blue Label Bottle

Diageo has revealed the latest Chinese New Year design from Johnnie Walker Blue Label with the Year of the Dog limited edition bottle. Ringing in the festive gifting season, Johnnie Walker, the leading Scotch Whisky Brand and the biggest selling spirits brand in travel retail, celebrates the traditions of Asian culture once again by introducing the […]

Newby Teas Launches Special Edition Collectible Festive Tea Caddy for the Chinese Year of the Dog 2018

Newby Teas Launches Special Edition Collectible Festive Tea Caddy for the Chinese Year of the Dog 2018

From Sophia Loren and David Bowie to Mother Theresa, the Chinese Year of the Dog has produced a raft of renowned figures and stars. To celebrate this Chinese New Year, Newby Teas has created a special edition 2018 Festive Tea Caddy that promises to be a hit with dog lovers, tea connoisseurs and those wishing […]

Kung Fu Blockbuster Beats Diabetes in Thrilling Lunar New Year Spot

Kung Fu Blockbuster Beats Diabetes in Thrilling Lunar New Year Spot

For the first time, Singapore’s Ministry of Communications and Information is launching a Lunar New Year Kung Fu series, ‘Kungfu Fighter, Hidden Sugar’, that reminds us to eat in moderation this festive season. In support of the Let’s Beat Diabetes campaign, the action-packed series takes an innovative multi-platform approach to reach the masses. Released on […]