MullenLowe Group China and Carlsberg Celebrate Better Places to Gather for Chinese New Year

MullenLowe Group China and Carlsberg Celebrate Better Places to Gather for Chinese New Year

What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]

Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai

Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai

Coca-Cola China has once again revived its festive ‘Clay Doll’ figures to help promote Chinese New Year festivities. The commercial from McCann Shanghai features “evolved and refreshed” versions of the animated dolls, which first appeared in Coca-Cola festive campaigns in 2001. Modelled on Chinese traditional folk dolls, the brand usually depicts the pair as gleefully […]

Budweiser and Anomaly Shanghai Launch Chinese New Year Campaign

Budweiser and Anomaly Shanghai Launch Chinese New Year Campaign

In partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign. Continuing to build upon the platform of “Thanking those who help me, be me”, this year’s film, entitled Marathon, focuses on the story of a young woman who chooses to forgo spending the new year with her family, and instead pursue […]

10 Year Renewal of ‘Scotch Whisky’ Trademark in China Announced During Prime Minister Trade Visit

10 Year Renewal of ‘Scotch Whisky’ Trademark in China Announced During Prime Minister Trade Visit

The Scotch Whisky Association (SWA) has renewed its collective trademarks ‘SCOTCH WHISKY’ and its translation ‘苏格兰威士忌’ in China until November 2028. As a result, Scotch Whisky is officially protected from locally produced copies for a further 10 years. The announcement was made as SWA Chief Executive, Karen Betts, joined the Prime Minister on a three-day […]

A Polar Bear and Chimp Catch Clouds to Put in Harbin Beer in Fantastical New Campaign

A Polar Bear and Chimp Catch Clouds to Put in Harbin Beer in Fantastical New Campaign

What makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, ‘Cloud Catcher’ which it teamed up with BBH Shanghai, A New Life Films and Fin Design + Effects to create. In the ambitious campaign, the film features a complex CG sequence featuring a polar bear and chimp as unlikely […]

W+K Shanghai Brings Colonel Sanders Back to China with Freshly Ground Coffee

W+K Shanghai Brings Colonel Sanders Back to China with Freshly Ground Coffee

KFC started serving freshly ground coffee across the country in 2016, but people didn’t believe KFC was truly serious about coffee. For KFC’s 30th anniversary, Wieden+Kennedy (W+K) Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognizable folk songs. W+K redesigned KFC’s […]

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

Alibaba’s Alipay pilots facial recognition payment technology at KFC in China

China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]

Y&R Shanghai is Looking for a ‘Burger Queen’ on International Women’s Day

Y&R Shanghai is Looking for a ‘Burger Queen’ on International Women’s Day

Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be our Burger Queen?’, video interviews across China’s massive social media platforms have already driven over 60 million views. The female respondents, despite their various differences, mostly doubted or questioned whether […]

Leo Burnett Shanghai Presents a Light-Hearted Chinese Style Imperial Theme for McDonald’s

Leo Burnett Shanghai Presents a Light-Hearted Chinese Style Imperial Theme for McDonald’s

Most people today are probably leading more comfortable lives than the emperors of ancient China, especially when it comes to getting hold of tasty food. McDonald’s China has highlighted this point in a series of three amusing new videos. These little stories show how the emperors and their wives struggled to enjoy fresh shrimp, pineapple, […]