‘Good Taste with a Twist’: 1664 Blanc and Fold7 reinvent classic French traditions
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CARLSBERG REVEALS THE STORY OF THE CARLSBERG FOUNDATIONS FOR THE FIRST TIME IN THE UK
Today, Danish beer brand Carlsberg is launching a new multi-million-pound campaign to share the story of the Carlsberg Foundations with UK consumers for the first time – showing there is more to the well-known brand than meets the eye. Featuring long-time Carlsberg brand ambassador Mads Mikkelsen, the campaign explores the work of the Foundations, which […]
Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years […]
Carlsberg Urges People to Adopt A Keg to Support Bars in Denmark With a Campaign Created by Grey Europe
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can […]
Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’
Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]
Carlsberg Moves a Step Closer to Creating the World’s First ‘Paper’ Beer Bottle
Carlsberg Group has updated on its journey to create the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibres that is both 100% bio-based and fully recyclable. Carlsberg has unveiled two new research prototypes of its Green Fibre Bottle, which are the first ‘paper bottles’ to contain beer. Carlsberg also announced it has been […]
Mads Mikkelsen Deals with the Person Responsible for Carlsberg’s Old Beer in the UK. Probably.
Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner. The new UK-specific TV ad by Fold7, will run through summer and deliver the same honesty and humour as the campaign that has captured the attention […]
Reactive Tennent’s Lager Ad Questions How ‘Danish’ Carlsberg’s New Pilsner Really Is
Tennent’s Lager has issued a cheeky reaction to a nearby ad placement from Carlsberg which is undergoing a trial-by-fire relaunch across the UK. The Danish beer brand has launched a new pilsner in a premiumisation drive that saw it promote tweets comparing its old brew to ‘piss’. It ran the creative just meters from Tennent’s stronghold […]
Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]
Carlsberg Gets Honest About its Beer in New Campaign by Fold7
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]