Absolut, the Pernod Ricard vodka brand, is giving away free taxi rides home over the festive period as part of its annual anti-drink-driving campaign. The brand has partnered Capital FM DJ Roman Kemp and Dirty Martini bar for the “Better journeys home” campaign, which first ran in 2017. The service is running across London, […]
Coca-Cola Great Britain (CCGB) has launched a new ‘Coca-Cola happiness meter’ at 300 digital sites across London as part of its ‘Choose Happiness’ campaign. The happiness meter shows the level of London’s happiness by measuring the number of positive and negative mood words used on Twitter alongside mentions of #ChooseHappiness. The ‘Coca-Cola happiness meter’ will […]
Crisps brand Walkers while finalizing its UK campaign “Do Us a Flavour,” launched in January, to select one winning crowdsourced flavour among six finalists, installed three vending machines — one in Clapham Junction and two in Oxford Street of London — To distribute packs with the new flavours for free. The “trick” of these machines […]