New Knorr Campaign by MullenLowe is Bursting with Brazilian Flavour

New Knorr Campaign by MullenLowe is Bursting with Brazilian Flavour

Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavour’, for Knorr Seasoning Powder. The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts […]

Heineken Brazil Launches New Action Packed Campaign for Itubaína by Talent Marcel

Heineken Brazil Launches New Action Packed Campaign for Itubaína by Talent Marcel

 Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost […]

Coca-Cola’s Polar Bears, Now 25 Years Old, Return to Share Their Rules for a Loving Household

Coca-Cola’s Polar Bears, Now 25 Years Old, Return to Share Their Rules for a Loving Household

If you want to feel old, drink in the fact that Coca-Cola’s beloved polar bears are now 25 years old. In a 45-second Christmas ad created by agency David Sao Paulo, the bears offer life lessons akin to Little Golden Books and continue to give viewers all the feels. “Christmas Rules” shows the polar bear […]

Burger King Brazil Wants Opinions, Not Prejudice in Self Aware Video Featuring Social Feedback

Burger King Brazil Wants Opinions, Not Prejudice in Self Aware Video Featuring Social Feedback

 The lines between opinion and hate speech are blurring, and Burger King Brazil is taking aim at those who would confuse the two. A new video for Burger King compares criticism of the brand with prejudiced remarks taken from social media to bring awareness to the point that there should always be room for […]

Nestlé’s Leite Moça Says ‘Everything That Can Go Right, Will Go Right’ in New Campaign

Nestlé’s Leite Moça Says ‘Everything That Can Go Right, Will Go Right’ in New Campaign

 Nestlé’s Leite Moça has just released a spin off of the “Everything that can go right, will go right,” campaign created by FCB Brazil, under a concept that focuses on the Moça Laws. In addition to trying to strike an emotional chord among Brazilians by bringing back delicious memories related to the brand, the […]

Cookie Catastrophe Strikes Chocolate Community in LOBO Campaign for Lacta 5Star

Cookie Catastrophe Strikes Chocolate Community in LOBO Campaign for Lacta 5Star

International creative studio LOBO crafts a sugar-coated world in the campaign “Chocolate World” for confectionery company Mondelez International’s Lacta 5Star, out of Wieden + Kennedy Brazil. In the six spots, the studio animates a cocoa community coexisting in peace, achieving high-profile success in space and beyond, before torrents of extra-terrestrial cookies descend from the atmosphere […]

Burger King’s Blank Whopper Raises Public Awareness Campaign of Blank Ballot in Brazil

Burger King’s Blank Whopper Raises Public Awareness Campaign of Blank Ballot in Brazil

 Brazilian voters are going to the polls on October 7 in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision Burger King, along with creative agency DAVID São Paulo, launched an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich […]

Heinz Innovates with Ad Printed on Bacon to Launch its New Ketchup Flavour in Brazil

Heinz Innovates with Ad Printed on Bacon to Launch its New Ketchup Flavour in Brazil

Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]

Budweiser’s Interactive Experience Celebrates Musician Hermeto Pascoal

Budweiser’s Interactive Experience Celebrates Musician Hermeto Pascoal

Considered “the most impressive musician in the world” by Miles Davis, Hermeto Pascoal recorded in studio new songs in the style of someone who “was born music”. And inspired in Hermeto’s singular experimentalism – he’s known for even producing some of his instruments, when he doesn’t use his own body as one – agency Africa […]

Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition

Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition

As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil and […]

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