Mixologist extraordinaire, Franck Dedieu, has been announced as the UK Brand Ambassador for St-Germain. The French liqueur brand has chosen the award-winning bartender to use his extensive experience and passion to build brand awareness, advocacy and loyalty with the on-trade as well as consumers. One of Dedieu’s focus for the brand is to facilitate a stronger relationship with […]
Hennessy, one of the world’s best-selling Cognac, is proud to announce actor Henry Golding as the official ambassador for the brand’s Prestige range of Cognacs, including Hennessy X.O and the Rare Cognac Collection. The new partnership took centre stage last night at STUDIO 525 in New York City. “I am honoured to join Hennessy as their first […]
In order to remain at the forefront of cocktail innovation in the UK, Grey Goose has appointed Ambre Morin as the Brand Ambassador for the UK. Ambre comes directly from Grey Goose in France, deeply rooted within Parisian cocktail culture. Ambre has the task of bringing the brand to life within the UK’s ever expanding and changing cocktail scene. […]
William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond […]
illy, a global leader in high-quality, sustainably sourced coffee, has brought its new international advertising campaign to North America that features, and is inspired by the art of the world’s most beloved tenor Andrea Bocelli. With Bocelli as muse, and now illy’s central brand ambassador, the campaign celebrates and illustrates a mutual belief that […]
“I’ve been living Atkins for years,” actor Rob Lowe said in new spots for Atkins Nutritionals, the brand’s boldest attempt yet to position itself as a lifestyle enhancer, not a line of diet foods. Lowe, movie and TV viewers know, wasn’t in need of a diet. He’s never lost weight on the plan, which […]
Alex Hunter is one of the most popular young football players today. The grandson of a famous British player in the 1960s, the teenager is trying to break through in the storied English Premier League. Millions followed his story last year as he began to make a name for himself—even though he’s not a real […]
Chivas Fight Club believes in always staying devoted to the fight. Join Chivas Fight Club. #FightForIt #GGG @GGGBoxing pic.twitter.com/3bCJOybqRi — Chivas Regal US (@ChivasRegalUS) July 24, 2017 Luxury whisky brand Chivas Regal, is aiming to inspire a new generation while making a positive impact on the lives of others by introducing The Chivas Fight Club. […]
evian, the number one premium global water brand, has launched its new 750 ml sport cap with the help of its newest spokesperson, tennis superstar Madison Keys. Ideal for on-the-go hydration, the bottle is perfect for the active evian drinker, whether at home, in transit, at work or on the courts. Madison, evian’s first American […]
California Prunes has appointed its first Culinary Apprentice Brand Ambassador. Danielle Davey, is an Apprentice at the Rosemary Shrager Cookery School, studying for her BTEC Level 3 Certificate in Hospitality and Catering Principles and NVQ Level 3 Diploma in Professional Cookery. Danielle is being mentored by Rosemary Shrager (a long-standing California Prunes brand ambassador and […]