IBM Food Trust Expands Blockchain Network to Foster a Safer, More Transparent and Efficient Global Food System

IBM Food Trust Expands Blockchain Network to Foster a Safer, More Transparent and Efficient Global Food System

 IBM announced growing adoption of its food supply chain network, IBM Food Trust. The blockchain-based cloud network offers participating retailers, suppliers, growers and food industry providers with data from across the food ecosystem to enable greater traceability, transparency and efficiency. The network is now generally available after 18 months in testing, during which millions […]

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]

Beer ‘World-First’ as New Brew Goes on Blockchain Technology

Beer ‘World-First’ as New Brew Goes on Blockchain Technology

A world-first has been achieved by two Northern Ireland businesses that were brought together by the Ulster Bank-powered Entrepreneurial Spark hub in Belfast. Ireland Craft Beers and technology firm arc-net have collaborated to create a new beer brand that will be placed on a Blockchain platform – the first time this has been done anywhere […]