- New integrated campaign goes against category norms and takes a challenger brand approach to Veganuary - Developed in partnership with creative agency ELVIS
Birds Eye Green Cuisine Cuts Through January Noise With Cheeky “Stuff Veganuary” Campaign By ELVIS
Everyday Inspirations with Birds Eye Chicken Grills
The nation’s favourite silver-whiskered seafarer has launched his latest limited-edition stocking filler - Captain Birds Eye’s Shipshape Beard Kit
2020 has seen many people turn to new personal care routines, with nearly a quarter (22%) of Brits spending more time on their regime during lockdown, and almost a third (31%) of men using time away from the office as a chance to experiment with a new beard or moustache. Instantly recognisable by his signature […]
In response to the UK lockdown, Birds Eye is set to launch an updated communications approach today (Tuesday 7th April). Titled “So, what’s for tea?”, the new campaign will run in place of the original through-the-line activity and will provide families with ideas for teatimes as well as for playtime, family time and downtime. Sarah Koppens, […]
- Birds Eye is opening up the search for Britain’s ultimate fish finger sandwich to a people’s vote for the first time - Initiative developed in partnership with creative agency ELVIS
Birds Eye, the frozen food giant brand, is launching ‘The Birds Eye Butties 2020’, a campaign to recognise Britain’s favourite fish finger sandwich. The initiative was developed in partnership with creative agency ELVIS. The campaign is a new take on Birds Eye’s Fish Finger Sandwich Awards, which originally launched in 2017, and aims to create […]
As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]
Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called ‘Whoops, I’m a Bit Veggie!’. Produced by Grey London, the heavyweight investment – initially worth £2m – will be airing on national TV from this week and will […]
After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]
Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]
Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]