http://vimeo.com/86358877 Ballantine’s, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events. The ‘Boiler Room & Ballantine’s Stay True Journeys’ project aims to “discover and celebrate the stories of the world’s most vibrant music scenes – […]
Premium juice brand Frobishers is set to burst onto the global on-trade market as they roll out a campaign for international expansion. Successfully established as one of the UK’s finest juice brands, a reinvigorated export focus has met positive support amongst key distributors. With established export partners already secured across Northern Europe, Scandinavia and parts […]
From Tennessee to Kentucky to Ireland, stories of old whiskies forgotten in the back of rickhouses and warehouses drift among distillers the world over. From lunch breaks to happy hours, their debates over which whiskey would taste best has become the stuff of legend. To offer resolution and introduce a new line of rare spirits […]
De’Longhi, one of the world leaders in espresso machines, and Nespresso, the pioneer and reference for highest-quality portioned premium espresso, is expanding the Lattissima range of stylish espresso machines with the introduction of the new Lattissima Pro. The Lattissima range has experienced tremendous success in the past two years thanks to the ultimate combination of […]
To celebrate the rich history of J&B’s rare scotch blend whisky, the Le Sphinx parlor tattooed 25 bottles to commemorate one of the emerging trends of the 19th century—getting a tattoo. This trend originated in London, with many sailors sporting tattoos in the city—the fad soon spread to the rest of Europe. Inspired by history, […]
To celebrate the most indulgent day of the year, GODIVA Liqueur Company introduces their new Dark Chocolate Liqueur. Combining the renowned GODIVA chocolate tradition with spirited innovation, this liqueur is the delicious embodiment of liquid dark chocolate. With Valentine’s Day quickly approaching, this is the perfect occasion to bring the gold standard in chocolate to the […]
Sidney Frank Importing Co., a leader in ultra premium spirits, is proud to introduce Suzaku premium sake to the House of Gekkeikan. Suzaku, meaning “guardian of the South,” refers to the mythological Japanese name for the Vermillion bird and is the first-ever Junmai Ginjo-Shu or “Ginjo” to be introduced to Gekkeikan’s portfolio in the U.S. […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s Extra Smooth, Heineken’s leading ale brand, is the nation’s […]
Cintron World, an international beverage company, is proud to announce that its line of flavored energy drinks, Cintron Premium Energy, is the “Official Energy Drink” of the International Beach Polo Association. Cintron is pleased to have established this strategic relationship with the International Beach Polo Association, as there is much synergy between these brands. Beach […]
Marley Coffee, the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, will be unveiling its RealCup capsule system and giving a sneak peek of its upcoming Nespresso Compatible capsule range at Biofach 2014, the world’s leading organic trade fair being held in Nuremberg, Germany on February 12-15. Biofach is celebrating its 25th anniversary with […]