Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]
In a bid to raise brand awareness and drive consumer demand, Saka water has launched a nationwide campaign in the UK, which sees 1200 buses branded with Saka’s new design. These buses are based in the densely populated cities of London, Birmingham, Manchester, Bradford and Leeds. Saka will also be splashed across billboards in prominent […]
Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of Dubai-based agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. This project is part […]
This year, Robinsons will celebrate 80 years of partnership with the greatest tennis tournament on earth; Wimbledon. Not satisfied with quenching the thirst of the lucky few in the stadium, or the die hard fans there rain or shine on Henman Hill – Robinsons wanted to get everyone across Britain involved in a campaign that […]
Arla-owned Danish chocolate milk brand, Cocio, is getting the product into consumer’s hands this summer with its nationwide city centre sampling tour kicking off this weekend in London. Throughout a two month, 60-date experiential campaign Cocio will visit up to 20 UK cities with the aim of growing awareness for the brand and encouraging trial […]
For more than 150 years, CAMUS has nurtured a lasting bond with the Borderies, the smallest and rarest cru in the Cognac AOC. This bond – strengthened by the gradual acquisition of plots by each of the five generations of the Family – has succeeded in making the House of CAMUS one of the largest […]
With rising health awareness and concern about binge drinking driving sales of low and non-ABV beers among consumers, it seems counter-intuitive that innovation in strongly alcoholic beers should be rising. But new research from Mintel has found that almost one in four (23%) beers launched globally in 2014 and 25% in 2013 had an ABV […]
When Scotch whisky brand Ballantine’s invited renowned photographer Benjamin Von Wong to participate in its ‘Stay True’ campaign, the photographer wasted no time in turning his dream of creating an image 30 meters underwater into a reality. Ballantine’s campaign aims to push creative pioneers to the limit and gave him free reign, saying, “We love […]
Heineken announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1st 2015. Heineken will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities […]
Corona has partnered with Spotify to push its Corona SunSets festival series, giving British listeners the chance to win a trip to Ibiza. The Mexican beer brand will run six SunSet festivals through the summer in Mexico, the UK, Italy, Spain, China and Australia. The Spanish festival will take place in August in Ibiza. British […]