Jameson Looks to Newly Designed Bitters to Tell ‘Authentic’ Brand Story

Jameson Looks to Newly Designed Bitters to Tell ‘Authentic’ Brand Story

Jameson is hoping the launch of its newly created Wild Sloe Berry Bitters will help communicate its product origins and give fans a new way to taste its well-known flavours. The Pernod Ricard-owned Irish whisky worked with Pearlfisher to create the brand and packaging design for Wild Sloe Berry Bitters that aims to be visually […]

Stella Artois Takes Torontonians On A Journey Of The Senses

Stella Artois Takes Torontonians On A Journey Of The Senses

In September 2015, a massive white dome bearing the Stella Artois logo will be erected in downtown Toronto, setting the stage for the beer label’s three-week branded  “Sensorium” experience. The event is part dinner series, part immersive theatre. Running Sept. 10 to 27, Sensorium plays with the idea of pleasing all five senses. To accomplish that, the […]

Corona Launches OOH Campaign to Bring the Beach to UK Cities

Corona Launches OOH Campaign to Bring the Beach to UK Cities

Corona’s long-standing association with the beach will be amplified by a special out of home (OOH) experiential activity in London’s Old Street, and digital activations across a further four locations. The OOH activity taking place at Old Street will implement an extended creative technique, with extra-large 3D Corona bottles emerging from the panels and a […]

Beck’s Vier Unveil #CaptureTheNight To Mark 24-hour Tube Travel

Beck’s Vier Unveil #CaptureTheNight To Mark 24-hour Tube Travel

Beck’s Vier has partnered with light artist Michael Bosanko and Time Out to launch its #CaptureTheNight campaign, celebrating the arrival of 24 hour tube travel in London from September. The Beck’s Vier #CaptureTheNight campaign will call on creative Londoners to capture unique photographs that celebrate the city after nightfall and be in with a chance […]

Beer For That Helps You Find The Perfect #BeerMatch For Your Food

Beer For That Helps You Find The Perfect #BeerMatch For Your Food

The next phase of the There’s A Beer For That campaign launched, delivering sommelier-paired beer and food matches to people who use its tool #BeerMatch in London. Telegraph Hill is running the social engagement activity for Britain’s Beer Alliance, which builds on its brief of educating non-habitual beer drinkers about the diversity, versatility and quality […]

Hennessy & Ryan McGinness Team Up For The New Limited Edition Bottle

Hennessy & Ryan McGinness Team Up For The New Limited Edition Bottle

Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and […]