Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago, the Mars Inc. owned candy, imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style […]
Hunger was the root cause of an off the field fumble during the Snickers live Super Bowl LI commercial on February 5, as Adam Driver missed his mark to begin the spot. The mishap demonstrated once more the effects of what can happen when you’re hungry and off your game. In response, Snickers released the […]
Snickers worked to promote a new kind of Super Bowl ad in 2017: a live one. The effort from creative shop BBDO in New York leaned into Snickers’ core brand messaging—that you shouldn’t do anything important when you’re hungry—with an ad that falls apart just as it starts. Adam Driver, of Girls and Star Wars […]
Snickers announced it will make Super Bowl history as the first brand to conduct a live ad during Super Bowl LI in Houston on February 5. The first-ever live Super Bowl ad, created by BBDO New York, will be performed and broadcast during the first commercial break of the third quarter and will star Hollywood […]
What’s better, sitting on your couch watching someone skydiving or climbing a mountain, or getting off your butt and actually doing it yourself? While it may depend on who you ask, most would argue the experience of doing is much greater than watching, which is the premise for Mountain Dew’s new global ad campaign. Dew’s […]
How similar are the small joys in your life to the adrenaline-fuelled highs of a post-touchdown dance by a millionaire football star? Pepsi thinks the two might just be closer than you think. The Beverage Giant continues a season-long NFL marketing effort tonight with the second ad in its #BreakOutThePepsi campaign. The spot also features New […]
Mars Chocolate North America announced Right TWIX is setting out to confirm once and for all that it is America’s favourite TWIX by going head-to-head with their notorious archenemy in a nationwide taste challenge encouraging fans to Taste and Vote for their favourite side. Although to be honest, Right TWIX is not sure why a […]
To celebrate the brands historic 75th anniversary, M&M’s is launching a major initiative that will bring the celebration to its fans – all year long. Created by BBDO New York, the campaign, themed ‘Celebrate with M,’ will include a number of elements, including the release of ‘Candyman,’ a modern remix of Sammy Davis Jr.’s The […]
Snickers is taking its “You’re not you when you’re hungry” message to 2016’s Sports Illustrated Swimsuit issue for a second year in a row, which hits news stands on February 17. This year, the brand is taking over both sides of the back page showcasing how hunger symptoms come to life for Snickers Hunger Bars, […]
Snickers launched its new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the spot goes back to 1955 (even leveraging the 1950’s Snickers packaging) and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year […]