Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]

Asda’s Best. Christmas. Ever.

Asda’s Best. Christmas. Ever.

This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

  Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday.  GLORIOUS! created a […]

Asda Reboots Halloween with an 80’s Music Vibe

Asda Reboots Halloween with an 80’s Music Vibe

Launched on October 7 and running until October 31st, Asda has revealed its latest Halloween TV ad featuring the 80’s hit ‘Word Up’ from Cameo. The campaign, created by Saatchi & Saatchi London, is developed from insight that Halloween is increasingly becoming an event that is anticipated and enjoyed by multi- generations. It’s an exciting […]

Grupo Bimbo Launches in UK Retail with New Little Adventures Range

Grupo Bimbo Launches in UK Retail with New Little Adventures Range

Bimbo Little Adventures, part of Grupo Bimbo, one of the world’s largest bakery company, has launched into the UK market for the first time with a brand new range of baked family snacks. Seeking to inspire families with tasty snacks from around the globe, the five-strong range of internationally inspired products will be available in retail […]

Asda is making Christmas better in customer-centric campaign

Asda is making Christmas better in customer-centric campaign

Asda launches a customer-centric Christmas campaign with a difference – it has developed an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’. The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up […]

Asda Launches First Taste of James Martin Partnership

Asda Launches First Taste of James Martin Partnership

Following the announcement of Asda and James Martin’s collaboration in April, Coronation Street viewers will get their first taste of the partnership on June 8. Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of […]

Hornall Anderson Brews up Redesign for Asda Own Label Tea Range

Hornall Anderson Brews up Redesign for Asda Own Label Tea Range

Branding and design agency Hornall Anderson designed packaging for Asda’s range of own label tea, which launches this month and includes black, speciality, green, fruit and herbal teas. The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market place. […]