Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]
From May 1, Domino’s, one of the UK’s favourite pizza brand, is broadening its ‘Official Food of Everything’ strategy by sponsoring Sky Sports News from 5pm to 7pm daily to build its appeal amongst sports fans. The deal was developed by Sky Media which worked closely with Arena Media to develop initiatives that are relevant […]
In a UK and ROI first, Domino’s is leveraging Tinder’s new chatbot to help singletons find a date. Enter Dom Juan, the digital love guru. Appearing as a normal profile, this thumb-stopping chatbot is a chat-up line expert who wants you to swipe right. Dom Juan will start to help as soon as you’ve matched […]
VCCP’s debut campaign for Domino’s positions the pizza delivery brand as “The official food of everything” with six TV spots. The series of ads is meant to illustrate the versatility of a freshly-ordered Domino’s Pizza by featuring humorous “real-life” situations, such as teenage nerds who try to be cool and awkward family encounters. VCCP, which […]