LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

 Any lucid American knows the place to get a Whopper is Burger King. But the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. From December 4 to 12, the Burger […]

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardi and BBDO New York Turn Instagram into a Drum Machine

 Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]

Grubhub Buys Campus Food Ordering Platform Tapingo for $150m

Grubhub Buys Campus Food Ordering Platform Tapingo for $150m

US-based food-ordering marketplace Grubhub has completed the acquisition of campus food ordering platform Tapingo for a total of $150m. The company funded the transaction through cash on hand and its existing credit facility. Based in California, Tapingo offers food delivery services to more than 500,000 diners at on-campus cafes, restaurants, and cashier-less stores. The company’s […]

Barclaycard Trials New ‘Transplater’ Prototype App so Diners can ‘View Before They Chew’ and Avoid Menu Mishaps

Barclaycard Trials New ‘Transplater’ Prototype App so Diners can ‘View Before They Chew’ and Avoid Menu Mishaps

New ‘Food for Thought’ research released on October 24, identifies what diners want from restaurants of the future, and it’s the ordering experience they’d like new technology served up for. In response, Barclaycard is testing new prototype technology so diners can make more informed menu choices before they order and avoid menu mishaps. Barclaycard, which […]

Byron Offers Facebook Messenger Payment in its Restaurants

Byron Offers Facebook Messenger Payment in its Restaurants

British restaurant chain Byron is the first to launch a Quickpay bot allowing customers to pay for their bill using Facebook Messenger. The payment technology, created by hospitality platform Flyt, gives diners the chance to pay for their meal as soon as they order as well as split the bill. Diners can choose the hamburger […]

Jägermeister Launches New AR Experience for Halloween

Jägermeister Launches New AR Experience for Halloween

Jägermeister just launched a new Augmented Reality experience in time for Halloween. “Divine the Darke” will engage AR to deliver tarot card readings on the Snapchat platform. Each card provides a glimpse into your future while translating Jägermeister’s rich and irreverent spirit. How it works: Find a Snapcode embedded on Jägermeister brand materials in bars […]

Busy Lives, On-Demand Video and Mobile Apps Increase Appetite for Food Delivery

Busy Lives, On-Demand Video and Mobile Apps Increase Appetite for Food Delivery

More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]

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