Johnny Appleseed Hard Apple Cider Set to Take a Bite Out of the Cider Category

Johnny Appleseed Hard Apple Cider Set to Take a Bite Out of the Cider Category

Johnny Appleseed, a new, refreshingly sweet and intense hard apple cider with a crisp apple bite, will arrive on store shelves nationwide in the USA on April 7. Inspired by the legendary adventurer and storyteller, Johnny Appleseed Hard Apple Cider was created for anyone with a thirst for adventure and a story to share. Like […]

Strongbow Hard Apple Cider Launches Refreshing New Flavors & Updated Look

Strongbow Hard Apple Cider Launches Refreshing New Flavors & Updated Look

Strongbow Hard Cider, the number one global cider brand, announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. With over 125 years of cider-making heritage, Strongbow offers a distinct kind of refreshment from other ciders with these new flavors. Throughout Strongbow’s history, the brand has remained committed to […]

World’s Favorite Bacardi Rum Gives New Life to Barrels in ‘Good Spirited’ Initiative

World’s Favorite Bacardi Rum Gives New Life to Barrels in ‘Good Spirited’ Initiative

It takes time – in some cases, many years – for Bacardi rum to mellow and come of age. It’s the length of time the rum spends in American white oak barrels that determines the spirit’s richness, aroma and smoothness. When the rum is ready, and it’s time to retire the barrels – usually after approximately […]

Budweiser Releases First Rise As One TV Spot For The FIFA World Cup

Budweiser Releases First Rise As One TV Spot For The FIFA World Cup

Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, revealed the next components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One. Centered […]

ButterflyCannon Redesigns Hennessy Very Special

ButterflyCannon Redesigns Hennessy Very Special

Brand design agency ButterflyCannon, were tasked with redesigning the Hennessy Very Special packaging. The challenge was that the new design had to appeal not only to the young, hedonistic consumer but also to the loyal and traditional Hennessy Cognac drinkers. Heritage and personality had to be mixed to perfection for this brand. Designing with the […]

Woodford Reserve Bourbon Releases 2014 Kentucky Derby Bottle

Woodford Reserve Bourbon Releases 2014 Kentucky Derby Bottle

Woodford Reserve, the “Official Bourbon of the Kentucky Derby” is honoring this year’s Run for the Roses with the release of its 2014 Kentucky Derby commemorative bottle.  This year’s limited-edition Woodford Reserve Kentucky Derby bottle features the artwork of local Louisville artist David O. Schuster. Schuster’s image on the bottle is entitled “The 4th Turn” and […]