Heineken is releasing a marketing campaign to promote its partnership with Bond film Spectre. Global sponsorship director Hans Erik Tuijt lifts the lid on the brand’s 17 year partnership with the suavest spy in film history. In the 2012 film Skyfall James Bond was depicted lying in bed with a stunning Bond girl sipping from […]
Brown-Forman has redesigned the packaging of its ready to drink (RTD) Southern Comfort product to act as ‘portable advertising’ for the brand in Australia and New Zealand. Brown-Forman tasked JDO Brand & Design to create an eye catching design for the packs in Australia and New Zealand which represent 60 per cent of the global […]
Richelieu’s new television commercial from FCB Cape Town is an epic game of cat-and-mouse filmed across Europe. It’s the first to include all three varients in its family of products, and truly captures the brand’s rich, rewarding lifestyle with its locations and wide Mediterranean vistas. Conceptualised by Creative Director Aaron Harris, Copywriter Brett Martindale and […]
While alcoholic drinks remain a core part of many adults’ food and drink repertoires, new research from Mintel reveals almost one in five (17%) British drinkers expect to reduce their consumption over the next year, with saving money being the number one reason for cutting back. Today, some 80% of British adults drink alcohol, with […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
2015 will see the tenth Rugby World Cup Tournament taking place in the UK, but rather than become just another official beer of another official tournament, Heineken wanted to use its status as sponsor to give rugby fans an experience they won’t forget. Dublin-based international creative agency ROTHCO, has developed ‘It’s your call’, a global […]
Jameson is hoping the launch of its newly created Wild Sloe Berry Bitters will help communicate its product origins and give fans a new way to taste its well-known flavours. The Pernod Ricard-owned Irish whisky worked with Pearlfisher to create the brand and packaging design for Wild Sloe Berry Bitters that aims to be visually […]
In September 2015, a massive white dome bearing the Stella Artois logo will be erected in downtown Toronto, setting the stage for the beer label’s three-week branded “Sensorium” experience. The event is part dinner series, part immersive theatre. Running Sept. 10 to 27, Sensorium plays with the idea of pleasing all five senses. To accomplish that, the […]
Corona’s long-standing association with the beach will be amplified by a special out of home (OOH) experiential activity in London’s Old Street, and digital activations across a further four locations. The OOH activity taking place at Old Street will implement an extended creative technique, with extra-large 3D Corona bottles emerging from the panels and a […]
Diageo is set to switch-up the marketing for its Gordon’s Gin brand next year after hiring Anomaly to fit steer its advertising, which was previously handled by BBH. The account will have more of a strategic slant than its previous iteration, according to a source close the pitch with the gin brand keen to capitalise […]