BrewDog’s New Beer Encourages Drinkers to Make Earth Great Again

BrewDog’s New Beer Encourages Drinkers to Make Earth Great Again

Brewdog’s new beer campaign was designed to grab the attention of political leaders, in the hopes of making a statement about the importance of acknowledging climate change. The beer’s ingredients are made from components gathered from areas heavily impacted by climate change, such as using water sourced from the melting ice caps. The company boldly listed […]

The Makers of ‘‘Not Your Father’s Root Beer” Debut New Bourbon from Small Town Craft Spirits

The Makers of ‘‘Not Your Father’s Root Beer” Debut New Bourbon from Small Town Craft Spirits

Small Town Craft Spirits announced the launch of Not Your Father’s Bourbon, the first in a new line of spirits for the spirits company. The innovative company is putting an exciting spin on the centuries-old spirit for a new generation of whiskey drinkers and cocktail connoisseurs. Crafted for veteran and novice bourbon drinkers alike, Not […]

LOUIS XIII Announces 100 Years, a New Song by Pharrell Williams to be Released in 2117 Only #Ifwecare

LOUIS XIII Announces 100 Years, a New Song by Pharrell Williams to be Released in 2117 Only #Ifwecare

On November 13th 2017, LOUIS XIII Cognac premiered “100 Years”- The Song We’ll Only Hear If We Care – a unique musical composition created by Pharrell Williams that will not be released until 2117. LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues. The original song is […]

Stoli Vodka Unveils Innovative New Design for Super-Premium Stoli Gold

Stoli Vodka Unveils Innovative New Design for Super-Premium Stoli Gold

Stoli Vodka, the original premium vodka, announced an update to its super-premium offering, Stoli Gold. First conceived as Stoli Cristal in 1989 to add a new dimension to the category, the expression name was changed a decade later as a nod to its final filtration stage through coils of gold thread. Stoli Gold’s redesign includes the bottle, label and production […]

Cobra Embarks on Worldwide Foodie Road Trip in New Campaign by VCCP

Cobra Embarks on Worldwide Foodie Road Trip in New Campaign by VCCP

As part of Cobra’s ‘Brewed Smooth for All Food’ campaign created by VCCP, the multi award-winning beer brand is setting off on a worldwide road trip, to demonstrate how Cobra is the perfect partner for all food. Celebrated in a new advertising campaign launching on 10th November in cinema and online, the Cobra Food Truck […]

Unique Codes for Irish Luxury Captured by Nude Brand Creation for Exclusive Whiskey, Midleton Very Rare

Unique Codes for Irish Luxury Captured by Nude Brand Creation for Exclusive Whiskey, Midleton Very Rare

Nude Brand Creation unveiled its redesign for Midleton Very Rare Vintage 2017, the 34th edition of one of the most exclusive whiskeys ever produced in Ireland. The luxury branding and packaging design agency developed a unique set of luxury codes, inspired by Irish literature and craftsmanship, to reflect the precious nature of the liquid. A […]

Boys and Girls New Campaign for Jose Cuervo and “Day of the Dead” Festivities

Boys and Girls New Campaign for Jose Cuervo and “Day of the Dead” Festivities

Dublin creative agency Boys and Girls launched its new campaign for iconic tequila brand, Jose Cuervo for Ireland, Europe, Middle East, Africa and Asian markets. And where better to begin than with the celebrations for Día de los Muertes (Day of the Dead October 31st – November 2nd)?  It’s the quintessential Mexican holiday with a 200 […]

Four-Part Music Documentary Series Underpins BACARDÍ’s ‘Sound of Rum’ Campaign

Four-Part Music Documentary Series Underpins BACARDÍ’s ‘Sound of Rum’ Campaign

BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]

Haikara Sake Aims to Make the Traditional Drink Appealing to Americans

Haikara Sake Aims to Make the Traditional Drink Appealing to Americans

In response to a growing interest in Japanese sake from American consumers, Umenoyado USA created Haikara Sake. The sake is offered in two Japanese fruit flavours with packaging that is also aimed at making the alcoholic beverages seem approachable to the average American consumer. The sake is comes in at 12.5% ABV, which means it […]

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