Young’s Beer Celebrates Brewery’s 186th Anniversary with Free Pint Promotion

Young’s Beer Celebrates Brewery’s 186th Anniversary with Free Pint Promotion

Young’s Beer is launching a special campaign this week that celebrates the brewery’s 186-year anniversary, called Young’s Day, with the offer of a free pint for all. Beer lovers can claim a free pint from of any of the Young’s beers, including Young’s Bitter and Young’s Special, simply by downloading the Young’s On Tap app. […]

No Irish Need Apply for This Wholesome Tullamore D.E.W. Whiskey Campaign

No Irish Need Apply for This Wholesome Tullamore D.E.W. Whiskey Campaign

Tullamore D.E.W., the William Grant & Sons owned Irish whiskey brand, is launching its most ambitious marketing campaign to date – a through the line, global platform called ‘Beauty of Blend.’ As one of the only Irish whiskey brands to use a triple blend of all three types of whiskey, the new through the line […]

Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]

Budweiser Expands “Give A Damn” Safe Rides Campaign to Offer 150,000 Round-Trip Lyft Rides

Budweiser Expands “Give A Damn” Safe Rides Campaign to Offer 150,000 Round-Trip Lyft Rides

Budweiser announced the bold next step in its ‘Give A Damn’ campaign, together with safe ride partner Lyft. Given the success of last year’s pilot program — during which Budweiser delivered more than 35,000 rides home across six states plus Washington, D.C. — the brand will expand the 2017 campaign to offer 150,000 round-trip rides […]

Canadian Club Challenges Australia’s Beer Drinking Culture in New Brand Campaign

Canadian Club Challenges Australia’s Beer Drinking Culture in New Brand Campaign

In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign that asks Australians if they are over beer. Created by The Monkeys, ‘The Big Question’ carries on the brand’s marketing strategy, ‘Over Beer’, which continues to see success as it enters its seventh year. Challenging Australia’s beer drinking culture, […]

Guinness’ ‘Compton Cowboys’ Campaign Challenges Stereotypes to Enrich All of Our Lives

Guinness’ ‘Compton Cowboys’ Campaign Challenges Stereotypes to Enrich All of Our Lives

The release of a new Guinness advert, portraying the story of ‘The Compton Cowboys’, which will air for the first time in the UK on September 18. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around […]

BBH London Celebrates History and The Creative Arts for Absolut Vodka

BBH London Celebrates History and The Creative Arts for Absolut Vodka

Absolut launched ‘Create A Better Tomorrow, Tonight’, a new global campaign celebrating some of history’s most creative moments. The platform will continue to celebrate the brand’s commitment to the creative arts and follows their previous film Equal Love and #KissWithPride campaign. Absolut has always been a longstanding champion of creativity and since the late 80s […]

Corona Brings Paradise to Urban Dwellers with a Hyper Sensorial Immersive VR Experience

Corona Brings Paradise to Urban Dwellers with a Hyper Sensorial Immersive VR Experience

Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]

Hendrick’s Gin Continues Cross-Country Quest in the US with a Giant, Traveling Cucumber Garnisher

Hendrick’s Gin Continues Cross-Country Quest in the US with a Giant, Traveling Cucumber Garnisher

Hendrick’s Gin (which is itself infused with cucumber) has, for the past three months, been traveling across the United States with its eye-popping, wondrously strange cucumber slicing device with the sole purpose of offering the most beautifully garnished Hendrick’s Gin cocktails ever to grace a glass. Hendrick’s Ambassador Mark Stoddard proudly announces that since June, […]

Introducing Patrón Extra Añejo, the First New Addition to Patrón’s Core Tequila Range in 25 Years

Introducing Patrón Extra Añejo, the First New Addition to Patrón’s Core Tequila Range in 25 Years

As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today’s range of aged tequila styles and tastes arguably rivals those of the world’s finest bourbons, scotches and […]

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