Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

 Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]

Kellogg’s New Campaign Encourages More Family Time on Mothers’ Day in Thailand

Kellogg’s New Campaign Encourages More Family Time on Mothers’ Day in Thailand

 Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them, for Mothers’ Day in Thailand on Sunday 12th August. The video, by J. Walter Thompson Singapore, has already garnered some 1.3 million Facebook views via the Kellogg’s Thailand page and KOL’s. Based on research conducted by Kellogg’s, […]

Australians Encouraged to Pork More Often in New Australian Pork Limited Campaign

Australians Encouraged to Pork More Often in New Australian Pork Limited Campaign

 Australian Pork Limited (APL) has created a stir with the latest ad in its long-running, cheeky brand campaign, created by APL’s long-serving agency partners Noble Brands Worldwide, but complaints to the Advertising Standards Bureau have already been successfully defended. Peter Haydon, general manager of marketing, APL said: “We half expect to hear from a […]

Real Bakes Defy TV Food Beauty Standards in Singalong Great British Bake Off Trailer

Real Bakes Defy TV Food Beauty Standards in Singalong Great British Bake Off Trailer

Channel 4 has launched the new TV marketing campaign for The Great British Bake Off in a roadblock across its network, promoting the show’s much-anticipated ninth series. The film celebrates the inspirational effect that the biggest baking show on TV has on amateur bakers across the UK. The cast of lovingly homemade treats including a […]

BBH India Wins Beck’s Ice and Launches Debut Campaign

BBH India Wins Beck’s Ice and Launches Debut Campaign

 Anhueser-Busch InBev (AB InBev) announced the appointment of BBH India as its creative agency for Beck’s Ice. An integrated mandate, BBH will also be responsible for social media marketing. Part of AB InBev family, Beck’s is renowned for its uncompromising quality by consumers in over 85 countries. With 100% pure malt liquid that delivers […]

SunnyD Unveils Brand New Look and National Ad Campaign with Generation Z Appeal

SunnyD Unveils Brand New Look and National Ad Campaign with Generation Z Appeal

 SunnyD is taking the wraps off a new look and advertising campaign in the US, geared to a new target of Generation Z tweens and teens from 13-18. The Harvest Hill Beverage Company-owned brand’s makeover features a fresh take on its iconic logo, a new website and renovated social channels, topped off with the […]

Horlicks and FCB Ulka Encourage Children to Grow with the Right Nutrition in New Campaign

Horlicks and FCB Ulka Encourage Children to Grow with the Right Nutrition in New Campaign

 Horlicks launched ‘Badne ki Bhookh’ in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by looking closely at what makes these kids today go after so many things, with great ease. Children today want to do more at the same time. From the dance […]

Energy Drinks Brand Carabao Debuts First TV Ad Campaign via Snap LDN

Energy Drinks Brand Carabao Debuts First TV Ad Campaign via Snap LDN

Leading energy drinks brand, Carabao, will premier its first ever TV ad campaign, during the break of ITV’s Coronation Street at 20:45 on Wednesday 1st August, reaching an estimated 4.5 million viewers across the UK. Also airing on TV and Video On Demand throughout August across ITV, Sky and Channel 4, the ad debuts Clive […]

Vegemite Launches First New Push in 6-Years with ‘Tastes Like Australia’ Ad Blitz

Vegemite Launches First New Push in 6-Years with ‘Tastes Like Australia’ Ad Blitz

 What do Pauline Hanson, The Big Prawn and Rebel Wilson have in common? Well – more than just being Australian. They all give you a taste of what Australianism really is; a little weird, a whole lot wonderful, and ultimately truly unique… much like the iconic and unmistakable taste of Vegemite. Vegemite has become […]

Jack Daniel’s Focuses on Charcoal in First Work from M&C Saatchi

Jack Daniel’s Focuses on Charcoal in First Work from M&C Saatchi

Jack Daniel’s Tennessee Whiskey has unveiled its new brand campaign via M&C Saatchi. The first campaign produced by the agency for the global top-selling American whiskey since winning the account in January, the work demonstrates the simplicity and authenticity of Jack Daniel’s with its charcoal filtering process which makes it a smooth sippin’ Tennessee whiskey. […]

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