Coca-Cola Launches Dairy-Free Beverage AdeZ in the European Market

Coca-Cola Launches Dairy-Free Beverage AdeZ in the European Market

Coca-Cola European Partners has launched AdeZ, a non dairy health drink, in supermarkets across Europe. The new identity of the drink, which was bought by Coke from Unilever in 2016, has been created by global independent branding and innovation agency Dragon Rouge. With the recently implemented sugar-tax and a decline in the consumption of carbonated […]